Responsible for the daily operation, content planning, and content execution of the TikTok account, with the goal of improving content quality, follower growth, engagement performance, nd the brand's technology-forward expression. This role also supports the brand team wit roduct-feature understanding, technology media briefs, and internal technical knowledge sharin Key Responsibilities 1. TikTok Account Operations • Manage the daily operation of the OPPO TikTok account, including content publishing, account maintenance, comment engagement, trend tracking, and performance review. • Develop technology-oriented mobile product content plans and publishing schedules for Tik Tok based on brand calendars, product selling points, user interests, and platform trends. • Continuously monitor local TikTok trends and technology-content formats, and translate them into content directions suitable for OPPO. • Regularly analyze account data, including views, engagement rate, completion rate, follower growth, and related metrics, and propose optimization recommendations. 2. Content Planning and Execution • Plan short-form video content around OPPO product features, usage tips, user scenarios, brand campaigns, and related themes. • Translate complex smartphone features into clear, engaging, and highly shareable TikTok content. • Own content topics, scripts, shooting concepts, visual expression, copywriting, and publishing captions. • Coordinate internal and external resources, including shooting, editing, and KOC, to move content from planning through launch. 3. Product Knowledge and Technology Media Support • Study and understand product training materials provided by headquarters, and provide product-feature training for technology media in line with local communication strategies. • Provide product and technical knowledge support to other team members, helping the team understand and communicate OPPO product advantages more accurately.