1. Market Research & Consumer Insight • Develop a strong understanding of market trends and consumer behavior to support campaign strategy. • Conduct market research, competitor analysis, and audience segmentation • Analyze consumer behavior, trends, and campaign data • Work with Insight and Data teams to generate actionable insights • Apply market insights and consumer behavior data (e.g., seasonal demand trends) provided by Insight and Data teams to develop relevant campaign strategies 2. Campaign Strategy Development • Develop integrated marketing strategies across digital, OOH, POSM, events, and PR • Define campaign objectives, messaging, positioning, and channel mix • Design go-to-market (GTM) strategies aligned with business goals 3. Campaign Planning & Framework • Design full campaign architecture including funnel, customer journey, and channel roles • Develop campaign timelines, milestones, and execution frameworks • Define campaign phases (awareness, engagement, education, conversion, retention) • Ensure campaign plans are aligned with budget, resources, and deliverables 4. Strategy to Execution Translation • Translate strategy into clear campaign briefs for Creative, Digital, and Activation teams • Define content direction, channel roles, and execution priorities • Ensure all teams clearly understand campaign objectives and deliverables • Ensure consistency of campaign messaging and execution across all channels 5. Cross-Functional Leadership • Lead alignment across Creative, Digital, POS/Event, PR, and Data teams • Act as the central point of campaign direction and decision-making 6. Client & Proposal Strategy • Support Business Development in pitch strategy and proposal development • Present campaign strategies, frameworks, and recommendations to clients • Provide strategic consultation aligned with client business objectives 7. Performance & Optimization • Define campaign KPIs and measurement frameworks • Work with Performance & Insights Analyst to track and optimize campaigns • Recommend improvements based on performance data and insights • Interpret campaign performance reports (before, during, and after campaigns) to refine strategies • Use performance insights to guide strategic adjustments and recommend new or supporting campaigns when necessary • Provide strategic direction for long-term and short-term campaign adjustments.