Purpose of the Role The Brand Manager is responsible for developing, implementing, and optimising brand strategies that drive business performance, brand equity, and customer engagement across all touch-points. The ideal candidate brings a balance of strategic thinking, creative leadership, and market insight to build a distinctive and consistent brand presence. This role reports directly to the Assistant General Manager (AGM) and plays a critical part in aligning brand vision with business growth objectives. Responsibilities: - Lead the development and implementation of the brand foundation and long-term brand strategy. - Need to Prepare and submit quarterly brand strategy plans and monthly branding plans to the AGM. - Collaborate with internal teams to ensure brand strategy is consistently applied across marketing, retail, and customer experience. - Develop and execute monthly and quarterly marketing plans with clear objectives, budgets allocation, and performance metrics. - Assess the market’s performance vs objectives and proactively adjust strategies to identify brand growth and differentiation - Oversee all brand touch-points, including digital platforms, packaging, social media, advertising, events, and retail environments, ensuring consistency and quality. - Enhance the retail brand experience by working closely with design and operations teams on visual merchandising and store branding. - Plan and manage media spend across all channels, optimising budget efficiency and ROI. - Collaborate cross-functionally to ensure all departments are aligned with brand vision. - Evaluate the impact of brand activities using relevant metrics, dashboards, and analysis tools and report to AGM.