Day-to-day duties typically include: Agency Coordination Act as the clinic's main contact person to marketing agencies and provide clear briefs on clinic services, promotions, and monthly marketing objectives. Review and coordinate monthly content calendars, posts, and campaign plans, and obtain Management approval on time. Verify clinical information with the responsible dentist. Arrange photo and video shoots, dentist and staff participation, and the required information and materials. Follow up on agency revisions, deadlines, and agreed deliverables. Review agency reports on campaign results, advertising spend, and the quality of inquiries. Provide feedback from the clinic and recommend improvements. B2B Meetings and Partnerships Identify partnership opportunities with companies, schools, hotels, and suitable local businesses and organizations. Arrange and attend meetings with HR, administration teams, and other relevant decision makers. Present clinic services, corporate dental packages, and opportunities for collaboration. Prepare proposals, presentations, and quotations. Record meeting notes, agreements, and action items, and follow up on the next steps. Maintain partner contact lists and track discussion progress. Coordinate approved partnerships through promotions, bookings, and actual patient visits. Offline Marketing Activities Submit monthly activity plans and estimated costs for clinic opening events, company visits, community events, booths, and oral health awareness activities. Implement activities after approval. Coordinate brochures, leaflets, vouchers, signage, and event materials with the agency and suppliers. Check information accuracy, quality, and timely delivery. Arrange venues, vendors, deliveries, and staff assignments. Coordinate dental talks and screenings with the dental team, ensuring that clinical activities are carried out by qualified professionals. Record inquiries in line with participants' consent to be contacted. Work with the reception team to track appointments and patient visits by event or voucher. Clinic Team Coordination Before launching a promotion, brief the reception and customer service teams on service details, prices, eligibility, validity periods, and terms and conditions. Hand over marketing inquiries to reception and monitor follow-up, appointment bookings, and patient attendance. Compile and report patient feedback and frequently asked questions. Handle patient photos, videos, testimonials, and contact details in accordance with the clinic's consent and confidentiality procedures. Share only the necessary information with the agency. Planning Budget and Reporting Prepare monthly marketing plans, activity calendars, and budget proposals. Work within approved plans and budgets, and maintain supplier quotations, invoices, and expense records. Provide weekly progress updates and monthly performance reports covering agency deliverables, B2B discussions, event results, inquiries, bookings, patient attendance, and expenses. Monitor competitors' publicly available marketing activities and local opportunities. Recommend suitable improvements for the clinic. Obtain the relevant Management approval before committing to discounts, package prices, partnership agreements, or additional spending.