• Edit, cut, assemble, and polish raw video footage into high-converting, professional marketing and brand videos. • Utilize Adobe Premiere Pro for advanced timeline management, multicam editing, dynamic pacing, and complex sequences. • Utilize CapCut Pro for fast-paced, trendy, and engaging social media-first short-form edits. • Perform Color Grading and Color Correction to maintain brand visual consistency and cinematic look across all tech and outdoor shoots. • Design and integrate clean, engaging motion graphics, text-on-screen overlays, subtitles (captions), and branding elements. • Execute Sound Design: audio clean-up, background track selection, sound effects (SFX), and precise voiceover synchronization. Field Production & Cinematography • Operate DJI Osmo Pro (and related DJI stabilization/camera gear) to capture stable, high-definition B-roll, project sites, product details, and team operations. • Shoot high-quality footage utilizing modern Smartphones (mobile journalism style, dynamic angles, proper lighting, and framing) for rapid social media deployment. • Handle on-location lighting setups, wireless microphone setups (audio management), and framing for interviews with engineers, technicians, and clients. Content Strategy & Creative Collaboration • Work closely with the Digital Marketing and Content Teams to brainstorm video concepts, hooks, storylines, and storyboard layouts tailored for the solar and renewable energy sector. • Optimize videos based on platform analytics (retention rates, algorithm preferences for TikTok, Reels, and YouTube). • Maintain a well-organized digital asset library, raw footage archives, project files, and exported master copies. Equipment Management & Maintenance • Inspect, maintain, and safely store all production assets (cameras, gimbals, mics, lights, hard drives, and tripods).
Effectively managing and optimizing monthly and annual marketing budgets. Overseeing various channels, including Social Media, SEO/SEM, Email Marketing, and Content Marketing. Developing and successfully executing an effective digital content calendar. Collaborating with Sales and Marketing teams to create the digital content calendar. Leading content creators, graphic designers, and marketing staff effectively to achieve departmental goals. Defining team member performance indicators (KPIs) and conducting performance reviews. Developing strategies to enhance brand awareness, lead generation, and conversion rates. . Fostering a dynamic team culture that ensures individual responsibilities are met effectively while promoting workplace happiness. . Analyzing the results of individual campaigns using tools such as Google Analytics and Meta Business Suite. . Measuring, analyzing, and reporting on digital performance metrics (Reach, Engagement, Leads, ROAS). Calculating the profitability (ROI/ROAS) of marketing campaigns and reporting the results to management. Continuously monitoring competitor activities (competitor analysis) and market conditions.