Key Responsibilities 1. Luxury Jewellery Sales & Client Engagement Greet clients with warmth, professionalism, and attentiveness, ensuring a welcoming luxury retail experience. Present product collections with expert knowledge of gemstones, craftsmanship, design, and heritage. Understand client needs and provide tailored recommendations, guiding them through the full sales process from enquiry to purchase. Deliver personalized shopping experiences, remembering client preferences, special occasions, and purchase history. Proactively build a private clientele book and invite clients for exclusive previews, limited editions, or bespoke offerings. 2. Sales Targets & Business Growth Consistently achieve or exceed monthly and annual sales targets. Maximize sales opportunities through upselling, cross-selling, and promoting customization services. Monitor personal performance and proactively suggest strategies to increase showroom sales. Contribute to business development by identifying potential new client segments and opportunities. 3. Client Relationship Management & After-Sales Service Build and maintain strong long-term relationships with clients, including VIPs and repeat customers. Provide after-sales service such as follow-up calls, resizing, maintenance, or custom design requests. Handle client concerns and feedback with discretion, professionalism, and problem-solving. Act as a trusted advisor, educating clients on gemstone value, quality, and investment considerations. 4. Product Knowledge & Market Awareness Maintain in-depth knowledge of all jewellery collections, gemstones, certifications, and ethical sourcing. Stay updated on luxury jewellery trends, competitor offerings, and evolving client preferences. Share insights with management to support sales strategies and product positioning. Participate in ongoing training to strengthen expertise in gemstones, craftsmanship, and luxury service excellence. 5. Showroom Presentation & Brand Standards Ensure the showroom and displays reflect the sophistication and exclusivity of a luxury retail environment. Collaborate with the team to maintain an elegant, customer-ready showroom at all times. Uphold the brand’s image through impeccable grooming, personal presentation, and refined customer etiquette. 6. Events & Brand Representation Participate in high-profile jewellery shows, exhibitions, and in-store events. Represent the brand with confidence and professionalism, engaging with guests and high-net-worth clients. Assist in event setup, product presentation, and customer engagement. 7. Team Contribution & Mentorship Serve as a role model for junior sales associates in professionalism, product expertise, and client care. Share knowledge and guide junior team members in luxury sales techniques. Support a collaborative, high-performance team culture. 8. Reporting & Documentation Accurately prepare daily/weekly sales and activity reports. Maintain updated and detailed client records for relationship-building and future engagement. Support inventory control and ensure accurate documentation of stock movements. Perform other related duties as assigned, in response to meet operational business needs or changing circumstances.
Duties & Responsibilities Develop and implement sales strategies to achieve revenue targets and market expansion goals. Manage sales budgets, forecasts, and performance reports to ensure financial objectives are met. Monitor sales performance, analyze data, and adjust strategies to meet targets. Lead, train, and motivate the sales team to maximize performance and customer satisfaction and engagement. Develop and implement training programs to enhance product knowledge and sales techniques Build and maintain strong relationships with high-net-worth individuals, corporate clients, key partners and luxury retailers. Identify new business opportunities, including partnerships, collaborations, VIP client programs, for both local and international market expansion initiatives. Local & oversee sales operations, including promotions strategies, sales events, and customer service excellence. Analyze market trends, competitor activities, and customer insights to inform strategic decisions. Represent the brand at industry events, exhibitions, trade show and networking opportunities. Collaborate with product development teams to align product offerings with market demand and customer feedback. Ensure adherence to company standards, policies, and ethical selling practices. Provide regular reports and insights to senior management on sales trends, forecasts, and opportunities. Marketing Strategy & Budget : Develop and execute annual and quarterly marketing plans and budgets aligned with business and sales objectives. Brand Management : Strengthen and protect the brand’s luxury positioning, storytelling, craftsmanship, brand voice, and visual consistency across all channels. Campaigns & Product Launches: Manage end-to-end collection launches, seasonal campaigns, photoshoots, content production, and promotional activities. VIP & CRM Marketing: Develop clienteling strategies, private previews, exclusive campaigns, and events for VIP and High-Net-Worth (HNW) clients. Events PR & Partnerships: Manage jewellery fairs, brand events, strategic collaborations, PR activities, and partnerships with premium brands and organizations. Performance & ROI: Manage marketing budgets and monitor KPIs, campaign ROI, ROAS, lead generation, conversion, and overall marketing effectiveness. Team Leadership: Lead and develop Creative, Content, and Digital Marketing teams to deliver high-quality work and achieve business KPIs. Sales & Marketing Alignment: Work closely with the Sales team to convert marketing activities into showroom visits, qualified leads, customer engagement, and revenue growth.