Key Responsibilities Marketing Strategy & Budget: Develop and execute annual and quarterly marketing plans and budgets aligned with business and sales objectives. Brand Management: Strengthen and protect the brand’s luxury positioning, storytelling, craftsmanship, brand voice, and visual consistency across all channels. Digital & Performance Marketing: Lead social media, digital campaigns, website strategy, and paid advertising to increase brand visibility and generate qualified leads. Campaigns & Product Launches: Manage end-to-end collection launches, seasonal campaigns, photoshoots, content production, and promotional activities. VIP & CRM Marketing: Develop clienteling strategies, private previews, exclusive campaigns, and events for VIP and High-Net-Worth (HNW) clients. Events, PR & Partnerships: Manage jewellery fairs, brand events, strategic collaborations, PR activities, and partnerships with premium brands and organizations. Performance & ROI: Manage marketing budgets and monitor KPIs, campaign ROI, ROAS, lead generation, conversion, and overall marketing effectiveness. Team Leadership: Lead and develop Creative, Content, and Digital Marketing teams to deliver high-quality work and achieve business KPIs. Sales & Marketing Alignment: Work closely with the Sales team to convert marketing activities into showroom visits, qualified leads, customer engagement, and revenue growth.