This role will be employed under Yoma Bank and will lead Wave merchant acquisition and growth initiatives, including activation, transaction performance, revenue growth, and team management, to achieve business objectives and drive market expansion. Position Purpose The Merchant Sales Lead is responsible for leading merchant acquisition and growth activities, managing a sales team, driving merchant activation and transaction performance, and maintaining strong relationships with key merchants and stakeholders. Key Responsibilities Merchant Acquisition & Business Development Lead the team to achieve monthly merchant acquisition targets. Develop and manage merchant sales pipelines. Identify and onboard strategic and high-potential merchants. Conduct regular market visits and business development activities. Support expansion projects in assigned territories. Merchant Activation & Growth Ensure newly onboarded merchants become active and transact regularly. Monitor activation rates and merchant performance. Re-engage inactive merchants and improve merchant retention. Conduct merchant engagement and relationship-building activities. Revenue & Transaction Growth Drive daily transaction and revenue growth. Acquire high-volume merchants and strategic partners. Monitor merchant transaction trends and identify growth opportunities. Support initiatives to increase merchant contribution and usage. Team Leadership & Performance Management Lead, coach, and develop the sales team. Monitor individual and team KPI performance. Conduct regular performance reviews and field coaching. Ensure achievement of business targets and compliance with company policies. Stakeholder & Relationship Management Maintain strong relationships with key merchants. Coordinate with internal teams to resolve merchant issues within SLA. Support marketing campaigns, merchant promotions, and partnership initiatives.
Position Purpose This role is responsible for driving sustainable user growth and engagement for our mobile wallet business through end-to-end campaign management, strategic growth initiatives, and continuous performance optimization. The role will maximize existing channels, including the partner ecosystem, while identifying new opportunities to improve user acquisition and retention. Key Responsibilities 1. Campaign Strategy & Execution Plan and execute continuous (weekly/monthly) campaigns to drive user growth and engagement Design campaign mechanics including promotions, gamification, and behavioral nudges Activate campaigns across multiple channels: In-app placements - CRM (Push, SMS, email) 2. Performance Tracking & Optimization Define and monitor campaign KPIs such as: (MAU/DAU uplift, Conversion rates, Participation rates, Retention impact) Continuously track campaign performance on a daily/weekly basis Analyze performance data to identify insights and improvement areas Iterate, optimize, or rebuild campaigns based on performance outcomes Run experiments (A/B testing, incentive vs non-incentive mechanics) 3. User Engagement & Retention Drive increased user frequency and stickiness Develop initiatives that build habitual wallet usage Balance incentive-based vs organic engagement strategies 4. Ecosystem Activation (Supporting Scope) Maximize MAU contribution from existing partners Ensure partners are actively participating in campaigns Identify underperforming partners and drive activation improvements Collaborate with internal teams to integrate partners into growth initiatives 5. Growth Projects (New – Strategic Scope) Lead and execute growth-related projects that contribute to - user acquisition, user retention Identify opportunities beyond campaigns (e.g., new use cases, feature adoption, journey improvements) Work cross-functionally with Product, Marketing, and Tech teams to deliver projects Ensure projects are impact-driven, measurable, and aligned with MAU growth goals Track project outcomes and integrate learnings into future campaigns and strategies 6. Growth Performance Management Own and report on key growth metrics - MAU Growth & DAU/ MAU ratio Build dashboards and provide regular performance reporting and insights Translate data into actionable growth strategies
This role will be employed under Yoma Bank and will lead Wave merchant acquisition and growth initiatives, including activation, transaction performance, revenue growth, and team management, to achieve business objectives and drive market expansion. Position Purpose To manage merchant marketing operations, including POSM, vendor coordination, inventory, and event activation, while driving merchant engagement and market growth through effective marketing initiatives and field insights. Key Responsibilities Marketing Operations & Asset Management: Own the end-to-end lifecycle of POSM (Point of Sale Materials) and marketing collateral, driving seamless alignment between internal stakeholders and external vendors. Vendor Governance & Procurement Documentation: Standardize, document, and manage end-to-end operational processes and service-level agreements (SLAs) for third-party vendors. Inventory & Supply Chain Control: Oversee weekly and monthly inventory checks, stock tracking, and supply chain planning to ensure uninterrupted resource availability. End-to-End Event Activation: Project-manage merchant-facing events, encompassing everything from initial preparation, merchant training, and POSM branding visibility and cash-out operations. Market Intelligence & Field Insights: Conduct regular market research on industry trends while executing on-ground field audits to ensure compliance, optimal branding, and visibility across the onboarded merchant network. Merchant Lifecycle Marketing: Develop and execute merchant marketing initiatives designed to maximize merchant engagement, velocity of active usage, and long-term ecosystem retention.