Position Purpose Lead the company's performance marketing and marketing technology agenda to drive customer acquisition, activation, engagement, retention, and revenue growth. The role is accountable for developing data-driven growth strategies, optimizing marketing ROI, enhancing MarTech/AdTech capabilities, and delivering personalized customer experiences across digital channels. It serves as a key connector between Marketing, Product, Technology, Analytics, and external partners to accelerate scalable business growth. Key Responsibilites Performance Marketing & User Acquisition Drive app installs, registrations, activations, and user growth through paid and owned channels. Optimize acquisition performance across platforms such as Meta, Google, TikTok, and affiliate networks. Improve key metrics including CPI, CPR, CAC, ROAS, conversion rates, and user acquisition efficiency. Lead experimentation, A/B testing, and funnel optimization initiatives. MarTech & AdTech Management Enhance customer engagement capabilities including Push Notifications, In-App Messaging, Deep Linking, and Rich Media formats. Define and manage AdTech requirements, campaign delivery, inventory utilization, and monetization initiatives. Improve campaign automation, targeting precision, measurement, and reporting capabilities. Customer Lifecycle & Personalization Design and execute targeted acquisition, engagement, and retargeting campaigns using customer data insights. Drive personalization initiatives to improve customer experience and increase campaign effectiveness. Work closely with analytics teams to segment users and optimize campaign targeting strategies. Utilize customer-level behavioral insights to improve conversion and retention outcomes. Data & Analytics Enablement Champion data-driven decision making across acquisition and engagement activities. Lead initiatives that unlock customer-level marketing insights and attribution capabilities. Translate customer behavior and campaign performance data into actionable business recommendations. Partner with Business Analytics teams to improve reporting, measurement, and campaign attribution models.
Position Purpose This role owns the operational employee lifecycle, including Total Rewards administration, payroll, benefits, annual reward processes, statutory requirements, HR records and systems, employee documentation, onboarding and offboarding, HR service delivery and related governance. Responsibilities & Accountabilities Total Rewards, Payroll and Statutory Administration Own the end to end payroll, staring from validation and administration of monthly payroll, ensuring accuracy, confidentiality and timely completion. Work with Chief People Officer on the development and own administration of the company’s Total Rewards framework, benefits, salary structures, market benchmarking and internal equity. Manage the annual reward review cycle, including performance based bonus allocation, salary increments, promotions budgets and other pay adjustments, with appropriate modelling, governance and approval controls. Conduct compensation analysis and payroll governance by evaluating market competitiveness, pay equity, salary structures, and retention rewards while ensuring effective payroll controls, approvals, reconciliations, and documentation. Ensure compliance with Personal Income Tax, Social Security, and other statutory obligations while staying current on Myanmar employment, tax, and regulatory requirements to support compliant HR practices and employee administration. Manage employee benefits and related expenses, including insurance, claims, and vendor relationships, while ensuring a smooth and positive benefits experience. Employee Lifecycle and HR Services Manage the end-to-end employee lifecycle, ensuring a seamless onboarding and offboarding experience through effective administration, documentation, system support, payroll coordination, and cross-functional collaboration with HRBPs and Finance. Establish and monitor HR service standards and SLAs to ensure high-quality employee support, while coordinating employee engagement initiatives such as surveys, town halls, workshops, and company events. Ensure employees receive clear, consistent and professional support for HR operational enquiries. Reliable employee lifecycle processes with clear ownership and consistent service standards. HR Data & Reporting Ensure employee records are well maintained and up to date, providing a trusted source of information throughout the employee journey. Own the integrity, confidentiality, and accuracy of employee data by maintaining complete, up-to-date, and compliant employee records and personnel files in accordance with company policies and regulatory requirements. Produce regular People Operations dashboards covering areas such as employee movements, payroll administration, leave, HR service delivery, benefits, employee records and operational exceptions. Provide accurate employee data and operational information to the Management and relevent stakeholders. HR Governance, Policies and Controls Effective delivery of the company’s Total Rewards framework, including competitive and equitable pay, well governed annual bonus and salary review cycles, and accurate administration of employee benefits. Strong audit readiness with appropriate documentation and timely closure of findings. Clear and insightful People Operations reporting, with issues and exceptions visible to management. Demonstrable improvements in the efficiency, reliability and employee experience of HR operational processes.
Monitor key business KPIs on a daily/weekly/monthly basis, ensure if they are on track, carry out analysis for any areas of gaps and provide insights & recommended actions, Conduct the business performance for the overall organization and support other related functions in coordination with Business Planning Conduct financial target setting (KPI) to ensure company’s financial objectives are achievable Conduct regular and provide the assistant to business units with reviewing of business performance and assessing the key revenue and cost drivers to ensure key KPIs are achievable and financial objectives are deliverable Analyze data with an appropriate analytical process, recommend better solutions and develop effective methods to optimize business performance and increase efficiency in the processes Carry out ad-hoc analysis and projects as and when necessary Provide supporting and relevant data for the Monthly Financial Reporting process Prepare monthly and quarterly business performance data with analysis of variances Analyze weekly product performance trends and key KPI movements, identifying underlying drivers, risks, opportunities, and recommended actions. Perform detailed variance and driver analysis on revenue, subscriber, usage, product, and cost performance against budget, forecast, and prior periods, highlighting key business risks and opportunities.