Develop and execute an integrated marketing and go-to-market plan for Math Mentor, while strengthening the wider Zabai brand. Define clear positioning, value propositions and messages for priority audiences, including students, parents, teachers, schools, tuition centres, NGOs and education partners. Translate product features into simple, locally relevant benefits and calls to action in Myanmar and English. Plan and manage Zabai’s social-media presence and content calendar across relevant channels, including Facebook, TikTok and other suitable platforms. Develop and coordinate campaigns, posts, short videos, demonstrations, testimonials, promotions and launch activities. Lead the development of a complete marketing and sales kit, including flyers, posters, roll-ups, presentations, product sheets, demo materials and event assets. Plan school outreach, small promotional activations, partnerships and larger launch events in close cooperation with the sales and outreach team. Establish practical systems for lead generation, campaign tracking and follow-up, working with the Junior Business Development Officer and relevant teams. Track and report results such as reach, engagement, leads, demonstrations, trials, subscriptions, conversion rates and campaign costs. Gather structured feedback and market insights to help improve product features, pricing, user experience and communication. Coordinate closely with product, education, content, design, technology and management teams, as well as external suppliers when relevant. Support marketing of Zabai’s wider portfolio of e-learning content, learning platforms and education services.
Identify and contact prospective schools, tuition centers, education shops, community organizations, NGOs and other education partners. Plan and conduct regular field visits, product presentations and live demonstrations of Math Mentor. Explain the product clearly to school leaders, teachers, parents and students, adapting the message to each audience. Generate new leads through visits, calls, referrals, events, networks and other outreach activities. Arrange product trials, school demonstrations, meetings and small promotional activities. Follow up systematically with every qualified prospect and support them through trial, decision and subscription or partnership. Maintain accurate contact, activity and opportunity records in Zabai’s CRM or sales-tracking system. Work closely with the Marketing Manager to use campaign materials, follow up leads and report which messages and activities work best. Distribute and maintain marketing materials and help organize exhibitions, school activations and launch events. Collect structured feedback, questions and objections from the market and share them with marketing, product and management teams. Provide weekly reports on visits, contacts, leads, demonstrations, trials, conversions, next actions and obstacles. Support outreach and sales for Zabai’s wider portfolio when required.