Manage, create and maintain Math Mentor’s social media pages, including ‘Facebook and TikTok’, on a regular basis. Create, publish, schedule and monitor social media content according to the marketing and content plan. Respond promptly and professionally to ‘comments, messages and inquiries’ from students, parents, teachers and other audiences. Monitor audience reactions, questions and feedback across social media channels and share relevant insights with the Marketing Manager. Monitor social media trends, popular content formats and relevant online conversations to identify opportunities for Math Mentor’s social media activities. Monitor competitors’ social media activities, campaigns, content and engagement approaches, and provide relevant observations and insights to the Marketing Manager. Support the execution of digital marketing campaigns, physical events, promotions and product awareness activities for Math Mentor. Assist in planning and conducting promotional events, school activities, online campaigns and other marketing activations. Help prepare and distribute promotional materials, including social media posts, campaign materials and event-related content. Identify opportunities to increase engagement, brand awareness and audience interaction across Math Mentor’s social media channels. Monitor and report basic social media performance, including reach, engagement, views, followers, comments, messages and other relevant metrics. Track and assess the level of awareness and audience response generated through Math Mentor’s social media pages, using available page insights and performance data. Collect frequently asked questions, customer feedback and audience insights and report them to the Marketing Manager. Prepare regular social media and competitor updates, highlighting key trends, notable activities, campaign performance and areas of opportunity. Support the Marketing Manager with assigned marketing tasks, campaigns, research, events and other activities as required. Work collaboratively with other team members to support the overall marketing and growth of Math Mentor.
Develop and execute an integrated marketing and go-to-market plan for Math Mentor, while strengthening the wider Zabai brand. Define clear positioning, value propositions and messages for priority audiences, including students, parents, teachers, schools, tuition centres, NGOs and education partners. Translate product features into simple, locally relevant benefits and calls to action in Myanmar and English. Plan and manage Zabai’s social-media presence and content calendar across relevant channels, including Facebook, TikTok and other suitable platforms. Develop and coordinate campaigns, posts, short videos, demonstrations, testimonials, promotions and launch activities. Lead the development of a complete marketing and sales kit, including flyers, posters, roll-ups, presentations, product sheets, demo materials and event assets. Plan school outreach, small promotional activations, partnerships and larger launch events in close cooperation with the sales and outreach team. Establish practical systems for lead generation, campaign tracking and follow-up, working with the Junior Business Development Officer and relevant teams. Track and report results such as reach, engagement, leads, demonstrations, trials, subscriptions, conversion rates and campaign costs. Gather structured feedback and market insights to help improve product features, pricing, user experience and communication. Coordinate closely with product, education, content, design, technology and management teams, as well as external suppliers when relevant. Support marketing of Zabai’s wider portfolio of e-learning content, learning platforms and education services.