The incumbent will work closely with the Field Marketing Manager and Field Marketing Associate to implement and develop relevant consumer-centric and trade programs, aiming to achieve sales and brand targets. They will have to prioritize which programs to run within the defined investment resource allocation and set and measure overall portfolio and brand contribution.

As Field Marketing Executive in the area of Marketing, you will:

• Do Cross-functional collaboration:
  • Works with Marketing and Sales Teams (JTI/Focus Star) to develop planning and territory management capability.
• Territory Management:
  • Strategic understanding of territory significance, issues, and potential.
  • Trade and Consumer Segmentation.
  • Understanding of customer and consumer behavior, especially at the store level.
  • Competitor’s activities are both in Trade and consumer-related.
  • Proposal of specific bottom-up programs.
• Executions:
  • Set realistic KPIs on each program to align with ROI.
  • Execute both Top Down and Bottom Up programs to meet KPIs. 
• Performance Measurement:
  • Monitoring program performance at the store level with data consolidation.
  • Monitor competitive activities, propose opportunit,ies and highlight issues

• Bachelor's Degree or equivalent.
• Minimum 2 years of field-based Sales and Marketing experience with FMCG/F&B background. 
• Fresh graduates are welcome to apply if you are energetic, a fast learner with the ability to quickly grasp the product, understand basic consumer behavior and market dynamics, and can contribute innovative ideas while communicating effectively in a collaborative team environment.
• Passionate about achieving individual and team objectives.
• Self-starter to get things done.
• Adaptable, flexible, and open to change.
• Good team player and can work independently.
• Range of influencing style
• Excellent communication in Burmese and Fair English communication.
• Intermediate skills in MS Office (MS Word, Excel, and PowerPoint).
• Cross-functional collaboration.
• Territory Management (Planning and Prioritization).
• Execution of crafted programs
• Open to a 1 year fixed-term contract.
• Willing to be based in Mandalay, Myanmar.

Disclaimer:

This position is a fixed-term contract role for 1 year and will be employed under our outsourcing partner. As an outsourced employee, you will perform your duties and responsibilities as outlined above while being under the management and

payroll of our outsourcing partner. This arrangement ensures alignment with company objectives while offering a structured and clear employment agreement.