The Marketing Executive (TikTok) is responsible for planning, creating, and managing TikTok content to strengthen brand awareness, engage the target audience, and support overall marketing objectives through creative and trend-driven short-form video content.

• Plan, create, and execute engaging TikTok content aligned with brand guidelines and marketing campaigns
• Research and stay up to date with TikTok trends, challenges, sounds, and algorithms
• Manage the brand’s TikTok account including posting schedules and community engagement
• Monitor comments, messages, and audience interactions to build an active community
• Analyze content performance using TikTok analytics and prepare performance reports
• Collaborate with the marketing team to ensure consistent brand messaging
• Coordinate with influencers or content creators when required
• Support product launches, promotions, and brand campaigns through TikTok content

• Bachelor’s degree or Diploma in Marketing, Digital Marketing, Communications, Media, or a related field
• Minimum 1–2 years of experience in TikTok management or social media marketing
• Strong understanding of TikTok trends, algorithms, and audience behavior
• Creative mindset with storytelling and visual content skills
• Good communication and teamwork skills
• Ability to travel as required for field assignments and brand activations.
• Ability to work in a fast-paced environment while maintaining brand consistency
• Passionate about social media and digital marketing