Job Description Summary

The Senior Analyst, Brand Marketing is responsible for strategizing, planning, and executing effective brand marketing initiatives that drive brand awareness, consideration, and top-of-mind (TOM) recall. This role
supports the development of seasonal campaigns, oversees TV commercials (TVCs) and brand activations & initiatives projects, and works collaboratively across teams to amplify the brand's presence. The idea candidate has a strong background in brand management, an eye for creativity, and the ability to adapt in a fast-paced environment.

Roles and Responsibilities:
• Develop and execute seasonal branding campaigns and gif sets production in alignment with the brand strategy, ensuring campaigns are innovative, on-brand, and achieve key objectives.
• Collaborate with cross-functional teams to ensure the timely rollout of campaigns across all channels.
• Analyze campaign performance and provide recommendations for improvement based on key metrics.
• Oversee the end-to-end development of TVC projects, from brief to execution.
• Manage production timelines, budget, and agency partnerships to deliver high-quality creative assets that enhance brand perception.
• Ensure all TVs align with brand guidelines and resonate with target audiences.
• Plan and implement brand initiatives and activations that drive engagement, increase visibility, and foster brand loyalty.
• Identify opportunities to strengthen brand positioning through innovative activations, partnerships, and collaborations.
• Coordinate on-ground brand events, digital brand activations, and social media extensions to create holistic brand experiences.
• Assist to drive TOM awareness strategies and strengthen the brand's position in a competitive market.
• Monitor competitor activities and industry trends to ensure brand activities remain relevant and forward-thinking.
• Regularly report on TOM metrics and brand health to inform future strategies.
• Work closely with internal teams, including creative, PR, digital, and media, to align on brand messaging and maintain consistency across channels.
• Liaise with external partners, agencies, and vendors to ensure timely delivery of high-quality work.
• Coordinate with research teams to gather insights that inform and refine brand strategies.

Minimum Job Requirements:
• Bachelor's degree in Marketing, Business, or related field
• Minimum 3 years of working experiences in brand marketing, advertising, or related field, with proven experience managing campaigns and creative projects.
• Strong understanding of branding principles, market dynamics, and consumer behavior.
• Excellent project management skills with a track record of meeting deadlines and managing budgets.
• Proficiency in Microsoft Office and familiarity with analytics tools and project management software