Create and execute a strategic plan for brand development. Work with Brand Principals to deliver brand positivity, market expansion, product launch, and sales growth. Coordinate and collaborate with different cross-functional departments to bring results. Identify opportunities and market trends of fashion to maximize market penetration for Retail, wholesale, E-commerce, and Distribution through product segmentation strategies. Monitor stock movements, and analyze sales figures and purchasing behavior to accurately forecast future sales and thus stock requirements. Manage and communicate a weekly sell-in, sell-out, and sell-through process to maximize the effectiveness of merchandising decision-making. Determine the right pricing strategies for retail and wholesale to meet targeted profits. Managing weekly size, range, and assortment analysis for repeats and new season collections. Manage and develop a rolling 12-month product launching, e-commerce, and digital marketing plan. Analyze merchandising reports and shipment analysis to review business results and develop appropriate strategies. Build an in-depth understanding of the insight of targeted customers. Perform sales, profit, and gap analysis to support buying decision-making and optimal utilization of space. Ensure a professional service cycle from order to delivery to payment collection by coordinating with Suppliers, the Logistics Department, and the the Finance Department. Review sales, space, stock, profit performance, and trends to maximize sales and margin. Lead and manage Merchandising, Sales, and Retail Teams to meet their KPIs.
Assist in developing and managing new product lines or brand extensions. Monitor product performance and gather feedback for continuous improvement. Assist in the development and implementation of marketing campaigns. Conduct market research to gather data on consumer trends, competitor activities, and market conditions Prepare and submit regular sales reports (daily, weekly, monthly) to the leader. Analyze sales data to identify trends, opportunities, and areas for improvement. Monitor stock levels and coordinate with suppliers to ensure timely replenishment. Assist in managing stock allocations to different stores based on sales performance and demand forecasts. Ensure that products are displayed according to principle guidelines and promotional plans. Gather and analyze customer feedback to understand preferences and behaviors. Communicate effectively with cross-functional teams, including e-commerce, front-line, and digital marketing.
Post job openings on job boards, company websites, and social media Review resumes and help shortlist candidates for interviews Schedule and coordinate interviews with candidates and hiring managers Communicate regularly with candidates about their application status Assist with preparing offer letters and onboarding documentation Support recruitment events, job fairs, and employer branding activities