The Marketing Manager will be responsible for leading and executing integrated marketing strategies to drive brand growth, customer engagement, and business performance across both traditional and digital channels. This role requires strong leadership, creativity, and data-driven decision-making in the fast-moving consumer goods (FMCG) industry. Develop and implement 360° marketing plans that include both ATL and BTL activities. Oversee all marketing functions including advertising, promotions, packaging design, event management, and broadcasting coordination to ensure market readiness and product visibility. Manage the marketing budget effectively and ensure all activities deliver measurable ROI. Lead the company’s digital marketing strategy across platforms like Facebook, Instagram, and others to increase brand awareness and engagement. Create and develop engaging content tailored for each social media channel. Work closely with third-party agencies to handle social media communication, respond to inquiries/comments professionally and promptly. Monitor campaign performance and use analytics to optimize results. Analyze daily market prices, monitor the state of our products, and track competitor activities to provide strategic input for pricing and positioning. Collect and analyze monthly market share data and other relevant statistics to inform business decisions. Implement and supervise MIS data collection, sampling, and merchandising plans. Provide on-going coaching, mentoring, and development for team members. Collaborate cross-functionally with Sales, Product Development, and Operations teams to align marketing efforts with business goals. Maintain effective communication with vendors, designers, and external partners.
Post job advertisements on Job Portals (e.g., JobNet), LinkedIn (Paid), Company Website, and Social Media platforms. Coordinate with hiring managers to gather job requirements and ensure accurate job postings. Promote employer branding through digital channels to attract qualified candidates. Monitor and manage incoming applications, filter CVs based on basic criteria. Maintain candidate database and recruitment records. Provide timely updates to HR team and support interview scheduling if needed.
To achieve and exceed the sales targets of the products (Brands) under his/her responsibility, perform the following tasks: Mainly responsible for developing new brands. Lead the marketing, sales promotion, strategic planning, implementation, and development. Analyze the growth of the product categories distributed by the company and the market growth of each brand. Manage the development of each brand category. Conduct customer promotion programs (Customer Promotion Program), Market Research, Trade Promotion Program, Product Launch Executions, and Advertising. Measure and monitor Brand Portfolio, Brand Image, Product Turnover, Brand Health, Profitability Ratio, and market competitors' conditions to ensure the growth of the company's profits. Review and implement the master strategies of international brands and local brands. Discuss and support the business plans of branch managers. Submit daily, weekly, and monthly reports to the relevant department heads and Principle Companies. Provide Product Knowledge Training for sales-related responsibilities. Perform and report on the responsibilities assigned by the above.