Principle Responsibilities Strategic Leadership • Develop and implement annual student recruitment and enrollment strategies aligned with the school’s growth targets for each of the campus. • Set and monitor KPIs for admissions performance, lead conversions, and customer service delivery. • Report regularly on enrollment metrics, forecast trends, and propose data-driven actions to leadership. Team Management • Lead, coach, and mentor a team of admissions professionals across multiple campuses. • Facilitate professional development for the admissions team through training sessions, workshops, and performance reviews. • Ensure accountability and performance standards through regular check-ins, team meetings, and progress evaluations. Enrollment and Client Experience • Oversee the end-to-end admissions process, ensuring a seamless and efficient journey from inquiry to enrollment. • Manage high-stakes or escalated client interactions and resolve complex concerns with professionalism. • Establish and refine SOPs (Standard Operating Procedures) for admissions, tours, assessments, and onboarding. Cross-Functional Collaboration • Work closely with Academic Heads to align admission assessments and placement processes. • Collaborate with the Marketing team to refine campaign strategies based on lead quality, conversion rates, and client behavior. • Provide insights and feedback to senior leadership for continuous improvement in academic offerings and service delivery. Market Intelligence & Competitor Analysis • Conduct regular analysis of market trends, competitor offerings, and customer expectations to maintain competitiveness. • Recommend changes to tuition fee structures, packages, and scholarship programs based on market intelligence. System & Reporting Oversight • Ensure accurate and timely input of lead and enrollment data into the CRM system. • Lead the development and optimization of CRM usage across the admissions team to track the full student journey. • Produce monthly and quarterly admissions performance reports, with actionable insights. Event Strategy & Execution • Oversee planning and execution of school open houses, education fairs, and parent engagement events. • Ensure follow-up procedures are implemented post-event to maximize lead conversion and community engagement. Other Duties • Represent the school at high-level events and partnership meetings. • Contribute to organizational planning and decision-making as a member of the leadership team. • Perform other duties as assigned by the Executive Leadership Team.