This position leads the company’s marketing and digital growth strategy to increase student enrollment, strengthen brand visibility, and enhance customer engagement. This role focuses heavily on digital transformation — using data-driven marketing, automation, and online channels to attract and convert prospective students. Develop and execute a comprehensive marketing and brand strategy aligned with business goals. Strengthen the organization’s brand identity across digital and offline channels. Analyze market trends, student behavior, and digital insights to shape marketing strategy. Oversee all paid campaigns (Meta Ads, Google Ads, LinkedIn, TikTok, YouTube, etc.). Manage lead funnels — from awareness to enrollment — using CRM and marketing automation tools. Set and monitor KPIs such as CPL (Cost Per Lead), Conversion Rate, and ROI. Supervise website performance, SEO, and content optimization for visibility and engagement. Guide the content and creative team to produce impactful digital content — blogs, videos, and student success stories. Build a strong education brand image across digital platforms. Manage online reputation through reviews, testimonials, and social listening. Use analytics tools (Google Analytics, Meta Business Suite, CRM reports) to track and report on marketing performance. Present monthly and quarterly marketing insights and recommendations to management. Lead, mentor, and develop the digital and creative marketing team. Manage annual marketing budgets and optimize resource allocation. Collaborate with admissions/sales teams to align marketing leads with conversion goals.
To oversee and manage the company’s overall financial and accounting operations — including budgeting, cash flow, financial planning, reporting, and compliance — to ensure accurate records, sound financial management, and long-term business growth for the education service organization. Develop and manage the company’s annual budget and financial forecasts. Monitor revenue, expense, and profit performance across departments (e.g., Sales, Marketing, Operations). Prepare and present monthly and quarterly financial performance reports to management. Conduct financial analysis for new projects, partnerships, or expansion plans. Implement cost control strategies and provide financial insights for decision-making. Manage day-to-day accounting operations. Coordinate with external auditors and tax authorities during audits. Develop and enforce internal financial control systems. Supervise and mentor team members, ensuring accurate and timely financial information.
This position is responsible for advising students who want to study overseas universities, specifically Malaysia, UK, USA, Canada, Australia universities. Conduct performance evaluations, provide training in sales techniques, client consultation, and operational best practices. Conduct high-level consultations with clients, assessing their academic and career goals to recommend appropriate educational programs and institutions. Develop customized solutions and persuasive presentations to effectively address client needs and guide decision-making. Manage the entire consultation process, providing expert advice and support to help clients make informed choices.- Assess clients' academic backgrounds, career goals, and personal preferences to recommend suitable educational programs and institutions. Develop and execute sales strategies to meet and exceed revenue targets and expand the client base. Analyze sales performance metrics and implement adjustments to optimize results and address market trends. Identify and pursue new business opportunities and partnerships to drive growth and increase market presence. Address and resolve complex client inquiries, complaints, and feedback promptly and professionally, ensuring client satisfaction and loyalty. Build and maintain strong relationships with international universities, colleges, and educational institutions to secure favorable terms and enhance service offerings. Network with community organizations, educational bodies, and industry professionals to promote the company’s services and foster collaboration. Ensure compliance with relevant regulations and standards related to international education consultancy. Oversee the documentation process for admissions, visa applications, and accommodation arrangements, ensuring accuracy and efficiency. Perform additional duties and responsibilities as assigned by management to support the company’s objectives.