1.Lead the CVM team in developing and implementing a comprehensive customer value management strategy, focusing on acquisition, retention, growth, and advocacy.

2.Analyze customer data to identify customer segments, preferences, and opportunities for value creation.

3.Design and manage targeted customer programs and initiatives, such as loyalty programs, win-back campaigns, and upsell/cross-sell offers, to drive customer engagement, satisfaction, and loyalty.

4.Partner with Marketing, Sales, Product Development, and other relevant departments to ensure a cohesive customer-centric approach across all touchpoints.

5.Track and monitor key performance indicators (KPIs) related to customer acquisition cost (CAC), CLTV, Net Promoter Score (NPS), and churn rate, and use them to measure the success of CVM initiatives.

6.Conduct regular reviews of customer data and feedback to identify areas for improvement and optimize CVM strategies.

7.Stay informed about industry trends and best practices in customer value management and customer experience management (CEM).

8.Manage and mentor the CVM team, ensuring they have the skills and resources to achieve their goals 

1. Bachelor's degree in Business Administration, or a related field (or equivalent experience).
2. Minimum 5+ years of experience in customer value management, marketing, or a related field.
3. Proven track record of developing and implementing successful CVM programs that drive customer acquisition, retention, and growth.
4. Strong understanding of customer lifecycle management principles and customer segmentation techniques.
5. Excellent analytical skills with proficiency in data analysis tools (e.g., Excel, SQL) and CRM software.
6. Experience in designing and managing targeted customer marketing campaigns.
7. Excellent communication, interpersonal, and leadership skills with the ability to influence and collaborate with stakeholders across the organization.
8. A passion for customer experience and a commitment to delivering superior customer value