• Overall responsible for all app digital marketing activities
• Responsible for drafting digital marketing strategies that are in line with all goals laid out by the client
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Design, build and maintain brand’s social media presence

• A strong understanding of digital marketing, brand development and multi-channel marketing concepts.
• Strong presentation skills, ability to present reports/ strategies to clients across lower and upper management
• Confidence and assertiveness; ability to build respect and credibility with colleagues and clients.
• An inspiring leader, able to create a collaborative environment, unlocking the individual and collective talent
• Exemplary oral and written communication skills
• Understanding of the challenges and differences between traditional digital and social content, and ability to produce both
• High performing, high energy self-starter, with proven ability to work both independently as well as a member of high performance-output teams in an extremely fast-paced, deadline driven environment
• Operate at hands-on detailed level in addition to strategic thinking
• Strong analytical skills; ability to measure and effectively communicate campaign results; thinks in terms of and enjoys discussions of ROI
• Experience working with various cross-functional business unit and industry teams and internal groups to deliver meaningful results on time with limited direction.
• Demonstrated track record of developing, implementing and measuring the impact of innovative, effective marketing communications and content strategies (media relations, social, analyst relations, thought leadership, campaign content) in a dynamic, high growth environment.
• Extensive experience working as a trusted and effective counsel to senior executives.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points