Job Function:   

Digital Marketing Specialist (Media ) is responsible for the planning, execution, optimization, and reporting of paid media campaigns across digital platforms. The role ensures efficient use of budgets to achieve brand and business objectives through data-driven media strategies, campaign performance tracking, and optimization.

Key Responsibilities:

• Develop and execute digital media plans aligned with brand and campaign objectves.
• Manage end-to-end media buying across platforms such as Meta Ads Manager, TikTok Ads, Programmatic Channels, etc.
• Optimize campaigns for KPIs including CPM, CPC, CTR, ROAS, and engagement metrics.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations.
• Collaborate with brand and creative teams to align messaging and creatives with media placements.
• Stay updated on media trends, platform updates, and emerging tools to enhance campaign effectiveness.
• Manage media budgets with strict cost control to ensure maximum ROI.
• Coordinate with external media agencies (if applicable) to ensure effective campaign execution and reporting.
• Ensure accurate tracking and tagging for all campaigns through tools.

• Bachelor’s degree in Marketing, Business, or a related field.
• Proficiency in media buying platforms (Meta, TikTok, Programmatic)
• Strong understanding of digital marketing metrics, media planning, and optimization techniques.

Experience: 

• 3-5 years experience in digital media buying, either in-house or at an agency.
• Proven track record of managing multi-platform paid media campaigns.
• Experience with analytical tools
• Experience working with creative teams for asset development optimized for media buys.