Responsibilities of the Head of Marketing:

• Team Management; lead and motivate a full time marketing team
• Agency Management; be responsible for the output and performance of our content and digital marketing agency.
• Sales Support; support the sales team with collateral and content to help them convert more prospects.
• Digital; be responsible for the website, ensuring content is optimized for SEO, and build our presence across our social channels - LinkedIn, Twitter and Facebook.
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Job Requirements:

• Work experience as Head of Marketing or Digital and Trade Marketing, preferably within FMCG industry
• Minium five years experience in Marketing Field
• Experience running successful marketing campaigns
• Experience in product marketing and event  planning
• Excellent communication and interpersonal skills
• Solid knowledge of web analytics and Google AdWords
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• Diploma in Marketing Management