This role will report to Head of Marketing and will support the development and implementation of effective copywriting strategies across various marketing channels.

The Copywriting Manager will contribute to the creation of compelling copy that resonates with the target audience and aligns with the brand's communication objectives.

• Assist in developing copywriting strategies, craft copies that effectively communicate key messages and engage the target audience.
• Write and edit persuasive and impactful copy for marketing materials, including but not limited to advertisements, brochures, website content, social media posts, and email campaigns.
• Collaborate with cross-functional teams, such as Design and Marketing, to ensure copy aligns with the overall creative direction and brand guidelines.
• Conduct research and gather information to inform copywriting efforts, including product/service features, customer insights, and industry trends.
• Edit and proofread copy to ensure accuracy, clarity, and adherence to brand guidelines.
• Adapt copy to different marketing channels and target audience segments, ensuring consistency in brand voice and messaging.
• Stay updated on industry trends and best practices in copywriting, incorporating relevant insights into copy development.
• Assist in managing the workflow and timelines for copywriting projects, ensuring timely delivery of high-quality copy.
• Collaborate with external agencies and vendors to ensure effective copywriting for outsourced projects.
• Assist in conducting A/B testing and analyzing copy performance to optimize future campaigns.
• Support the Senior Marketing Communications Manager in other related tasks and projects as needed.

• Bachelor Degree holder (preferred in Digital Marketing Specialization)
• Minumum 3 years of relevent working experience.  
• Microsoft Office,Excel and Presentation skills.
• Be able to develop creative marketing idea and communications.
• Must have both external & internal communications skills.
• Ability to work collaboratively with cross-functional teams and stakeholders.
• Good organizational and time management skills, with the ability to handle multiple projects and meet deadlines.
• Strong understanding of brand positioning and the ability to maintain brand consistency in copywriting.
• Knowledge of industry trends and best practices in copywriting and marketing communications.
• Able to manage the stress, identify issues and provide solutions.
• Strong creative thinking and problem-solving abilities.
• Strong communication and interpersonal skills.