Develop creative concepts and visual designs for branding, marketing, advertising, and digital campaigns. Create high-quality artwork for social media, campaigns, promotions, events, and other marketing materials. Develop and maintain brand identity and ensure visual consistency across all communication materials. Work closely with the Marketing, Creative, and relevant Business Unit teams to understand project requirements. Manage multiple design projects from concept to final artwork while meeting deadlines. Create layouts, typography, color schemes, and visual compositions aligned with brand guidelines. Prepare designs for both digital and print production. Review and improve existing creative materials to maintain professional visual standards. Stay updated with current design trends, creative tools, and industry developments. Support and guide junior designers when required and contribute to the overall creative direction.
Create AI-generated videos using leading AI tools. Write effective AI prompts for video and visual content. Develop creative concepts, scripts, and storyboards. Edit videos using CapCut, Adobe Premiere Pro, After Effects, DaVinci Resolve, or similar software. Produce short-form content for TikTok, Facebook, Instagram Reels, and YouTube Shorts. Add captions, motion graphics, transitions, sound effects, and music. Collaborate with the Marketing and Creative teams to execute campaigns. Stay updated on AI technology, digital marketing, and social media trends.