Job Purpose To lead and drive the overall marketing function by developing and implementing strategic marketing plans, strengthening brand positioning, increasing market share, and supporting sales growth across all channels. Key Responsibilities 1. Strategic Marketing & Planning Develop and implement comprehensive marketing strategies aligned with company objectives. Prepare annual marketing plans, budgets, and forecasts. Identify market opportunities, trends, and customer insights to drive business growth. Monitor and analyze marketing performance and adjust strategies accordingly. 2. Trade Marketing Develop and execute trade marketing strategies across all channels. Plan and manage trade promotions (discounts, bundles, incentive programs). Collaborate closely with sales teams and distributors to strengthen relationships. Ensure alignment between marketing activities. 3. Brand Management & Advertising Strengthen and promote company brands in the market. Plan and oversee advertising, campaigns, and promotional activities. Ensure all executions align with brand guidelines and positioning. Manage product launches and brand visibility initiatives. 4. Customer Experience & Service Oversight Ensure high-quality customer service across all channels. Oversee complaint handling, service recovery, and customer satisfaction improvement. Monitor key service metrics such as CSAT, response time, and resolution rate. Implement customer engagement and loyalty initiatives. 5. Operations Coordination Coordinate cross-functional workflows between marketing, sales, logistics, and customer service. Ensure smooth operational support for campaigns and promotions. Monitor operational performance and ensure compliance with company policies. Implement quality control measures for operational excellence. 6. Partnerships & Business Development Identify and establish strategic partnerships aligned with company goals. Manage relationships with partners through regular engagement and performance reviews. Lead negotiations for partnership agreements and ensure clear deliverables. Execute co-branded campaigns and joint promotions. 7. Creative & Content Management Oversee development of marketing content and creative assets. Ensure consistent visual identity across all marketing materials. Manage digital content strategy across platforms (Facebook, LinkedIn, TikTok, etc.). Monitor content performance and optimize engagement strategies. 8. Data Analysis & Reporting Analyze marketing trends, campaign performance, and market data. Prepare reports on marketing effectiveness and ROI. Provide insights and recommendations to support decision-making.
1. Project Sales Operations Follow up on assigned projects and maintain consistent communication with clients, consultants, and internal teams. Arrange appointments and meetings with clients, stakeholders, and relevant departments. Collect customer orders for invoice preparation and ensure timely stock arrangement and order confirmation for project sales. Check and confirm delivery schedules to align with project timelines. Provide necessary data for quotations, contracts, and drawings to Sales Admin and Survey Engineers. Negotiate installation schedules and technical matters with the Service (SVC) team. 2. Sales Reporting & Analysis Compile and submit project-related reports on a daily, weekly, and monthly basis. Monitor market demand, analyze sales trends, and track the brand situation. Monitor and report on competitor activities and market movements. Generate timely sales reports for management and stakeholders. 3. Client Relationship Management Develop and maintain strong, professional relationships with both existing and new customers through meetings, calls, emails, and site visits. Provide and share product knowledge and technical solutions with owners, customers, and clients. Resolve customer concerns by offering accurate product information and responding to inquiries. Maintain post-sales follow-up to ensure customer satisfaction and resolve outstanding issues. 4. Cross-Functional Coordination Coordinate with departments such as marketing, finance, service, and logistics to ensure sales objectives and project timelines are met. Support and lead the internal team to meet assigned targets and timelines. Provide project updates to upper management, highlighting progress, delays, or risks. 6. Sales Performance & Target Achievement Achieve monthly and annual sales revenue, profit, and growth targets as defined by management. Oversee the sales cycle from lead generation to closure, ensuring high customer satisfaction. Continuously work to improve the sales process and customer experience. 7. Quotation Preparation & Submission Lead the identification and evaluation of high-value tender opportunities through comprehensive market scanning and newspaper monitoring Oversee the preparation of complex, high-value quotations and ensure full compliance with technical and commercial requirements Authorize and manage the processing of security deposits (typically 10% of contract value) and PO cheque transactions Drive continuous improvement initiatives for the tender management process for both government and local.