The Digital Marketing Executive is responsible for developing, Implementing, and managing digital marketing strategies to strengthen the brand presence, increase customer engagement, and drive online and in-store sales. This role plays a critical part in promoting the elegance and uniqueness of the jewellery brand through targeted digital campaigns, content creation, social media management, SEO/ SEM, and data-driven marketing efforts.

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Analyze market trends, customer insights, and competitor activity to identify growth opportunities.
• Plan and manage digital advertising campaigns across platforms(Facebook, Instagram, Google, Youtube, Tiktok, etc.)
• Optimize campaigns for performance (ROI, CPC, CTR, Conversion rates).
• Oversee influencer and affilate marketing programs.
• Lead content creation (Visuals, videos, blogs, social media post) aligned with the luxury and elegance of the brand.
• Ensure brand consistency across all digital platforms.
• Oversee the company website, including updates, UX/UI improvements, and product listing optimization.
• Implement and monitor SEO/SEM Strategies to boost organic search rankings.
• Track KPI and prepare monthly performance reports using tools like Google Analytics, meta Business Suite, etc.
• Provide insights and actionable recommendations based on campaign results.
• Collaborate with sale and customer service to improve e-commerce functionality and customer journey.
• Manage digital CRM tools to build loyalty programs and personalized marketing.

• 3+ years of experience in digital marketing, preferably in the luxury goods industry.
• Strong knowledge of SEO, SEM, Google Ads, meta Ads, Email marketing, and e-commerce platforms.
• Excellent content creation and copywriting skills.
• Analytical mindset with experience in using analytics tools (Google Analytics, meta Insights, etc.)
• Creative, detail- oriented, and up-to-date with digital trends and technologies.
• Knowledge of jewellery or luxury retail marketing is a strong plus.

Additional key Requirements

• Strong understanding of luxury brand positioning and customer behaviour in the jewellery or fashion industry.
• Experience in managing e-commerce platforms (Such as shopify, Woocommerce, magento, or customer-built systems).
• (Google Ads, meta Ads, Tiktok Ads, etc.) with proven ROI results.
• Proficiency in using marketing in paid digital advertising (Google Ads, meta Ads, Tiktok Ads, etc.) with proven ROI results.
• Proficiency in using marketing automation tools (mailchimp Hubspot, etc) and CRM systems.
• Strong Leadership skills with the ability to manage and guide a creative team (Graphic Designers, Videographer and Editor, Tiktoker and Page Admin)
• Basic knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere pro) is a plus.
• Strong project management skills with the ability to meet deadlines and manage multiple campaigns simultaneously.
• Up-to-date with the latest trends, tools, and best practices in digital marketing and social media.