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1. Sales Strategy & Planning
* Develop and execute annual sales strategies aligned with company objectives.
* Prepare yearly, quarterly, and monthly sales plans and forecasts.
* Set sales targets by region, distributor, and product category.
* Identify growth opportunities and expansion plans.
2. Distributor Management
* Develop and maintain strong relationships with distributors nationwide.
* Monitor distributor sales performance against targets.
* Conduct regular business reviews and performance evaluations.
* Ensure distributor compliance with company policies, pricing, and trade terms.
* Support distributors in improving sales coverage, route management, and execution.
3. Market Development & Execution
* Drive product distribution, availability, visibility, and merchandising standards.
* Monitor market penetration and identify new business opportunities.
* Lead sales initiatives, promotions, and trade activities.
* Ensure effective execution of sales and marketing programs in all regions.
4. Market Intelligence
* Collect and analyze market information, competitor activities, pricing, and consumer trends.
* Provide recommendations based on market insights.
* Monitor market share and sales performance indicators.
* Identify threats and opportunities within the market.
5. Customer Relationship Management (CRM)
* Build and maintain strong relationships with key customers and distributors.
* Resolve customer and distributor issues promptly.
* Strengthen customer loyalty and business partnerships.
* Ensure high standards of customer service across all sales channels.
6. Budget Management
* Prepare and manage annual sales budgets.
* Monitor trade spending, promotional expenses, and operational costs.
* Ensure effective utilization of resources and budget control.
* Analyze return on investment (ROI) for sales activities.
7. Team Leadership & Development
* Lead, coach, and develop Regional Sales Managers and sales teams.
* Establish performance objectives and KPIs.
* Conduct regular performance reviews and training programs.
* Build a high-performance sales culture.
8. Cross-Functional Collaboration
* Collaborate closely with Marketing, Operations, Supply Chain, Finance, and Production teams.
* Ensure alignment between demand planning and sales execution.
* Support new product launches and business development initiatives.
9. Negotiation & Business Development
* Lead commercial negotiations with distributors and key accounts.
* Negotiate trading terms, promotions, and annual business plans.
* Identify strategic partnerships to drive business growth.
10. Reporting & Analysis
* Prepare weekly, monthly, quarterly, and annual sales reports.
* Analyze sales performance against targets.
* Present business updates and recommendations to senior management.
* Ensure timely and accurate reporting.