တိုင်ကြားမှု အောင်မြင်ပါသည်

Purpose of the Role

• To drive Voice revenue/Data Revenue for B2C segment under the consumer marketing function
• Role Accountabilities
• Understanding of customer behaviour patterns though superior analytics and segmentation
• Analyse and share key insights on consumer behaviour
• Drive to maximize value extraction from subscriber base. by ensuring relevant customer journeys and experience
• Partner in preparation of business plans, business decks & reports as per process
• Implement Digital First approach to ensure stronger, more targeted engagement with consumers
• Develop and prioritise customer experience initiatives across market segments to improve NPS, Consideration, Emotional Bonding and Market share

Operational

• Work with the Data and or Voice Head to deliver new products/ initiatives
• Develop operations framework and inter functional interactions to take care of day to day operations in the most efficient manner
• Partner in planning of GTM programs of various initiatives
• Follow the governance of weekly updates, monthly planning, market visits
• Scheduled meetings with Data and Voice Head/ other teams to ensure alignment with and achievement of company objectives
• Pick-up best practices from competition and execute for own opco
• Ensure product configurations as per process, conduct product testing and log results
• Prepare actionable wrt to product interventions, segmented campaigns to drive revenue targets

Must Have Technical / Professional Qualifications

• MBA in Marketing
• Efficient in SQL, Access & Excel

Experience, Technical/Professional Qualification

• MBA with 5+ years of work experience – in sales & consumer marketing. Some telecom experience preferred.
• Consumer insights and proposition development
• Customer life cycle management
• Business management experience with focus on product management & product marketing
• Domain: Product management / pricing role in Telecom
• Technology architecture and its impact on business
• Sound knowledge of Excel, MS – Access & SQL