● Conduct market and competitor analysis across retail banking and digital payment products to identify trends, customer needs, and growth opportunities.

● Support the planning and execution of digital marketing campaigns for banking products.

● Manage digital content across social media, website, and online platforms to strengthen brand visibility and lead generation.

● Coordinate with integrated marketing agencies to ensure consistent, timely, and high-quality digital execution.

● Collaborate with branch teams, merchant partners, and internal departments to ensure effective implementation of marketing initiatives and service delivery.

● Provide basic customer service support through social media message replies and comment moderation

● Support on-ground and digital activations for product launches, merchant promotions, and customer acquisition programs.

● Monitor campaign performance, prepare performance reports, and recommend data-driven improvements to optimize reach, engagement, and conversion.

● Bachelor’s degree in Marketing, Communications, Business, or related discipline.

● Minimum 3 years of relevant experience in digital marketing; experience in banking, fintech, or financial services is an advantage.

● Strong analytical skills with the ability to assess campaign performance and generate insights.

● Proven ability to work with internal stakeholders, branches, merchant partners, and external agencies.

● Experience managing digital content across social media, websites, and campaign materials.

● Solid understanding of industry trends, customer behavior, and key activities within the banking sector.