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-Responsible for maintaining and building the company’s brand identity in accordance with established brand guidelines.
-Collaborate to develop concepts, content, and creative direction for both online and offline brand campaigns.
-Coordinate the creation and development of POSM materials, packaging design, and other brand collaterals.
-Continuously monitor market trends and competitor branding strategies.
-Build and strengthen brand presence across platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube.
-Develop weekly/monthly content calendars and align copywriting with visual direction.
-Able to manage engagement (comments/messages) and generate performance reports using insights and data.
-Capable of optimizing SEO/SEM, Google Ads, Facebook Ads, and TikTok Ads.
-Develop and execute email marketing campaigns, while monitoring performance metrics such as send-outs and open rates.
-Review and manage website content and analytics.
-Prepare and present campaign performance reports on a weekly and/or monthly basis.
-Utilize ROI analysis and audience insight metrics to provide strategic recommendations.