Strategic purpose
of the position:
Support the growth ambition of LBC by driving the development and implementation of plans to
drive sustainable market share growth, brand equity KPIs, and overall profitability.

✓ Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands’ share targets.
✓ Co-develop the Brand Vision, architecture, and long-term growth strategy
✓ Develop and operationalize annual brand plans, leading excellent cross-functional execution:
✓ Identifies consumer insight, competitor movement, price guidelines, and relevant
consumer promotions in close coordination with Trade Marketing and Field Sales to
execute a brand and channel development strategy
✓ Drive an Integrated Marketing Communication Plan for the Brand and develop
relevant materials in line with the Brand VIS for multi-channel use

✓ Actively contributing and transforming knowledge and insights into the strategy and ensuring
strategies support the category growth ambition
✓ Progress innovation projects cross-functionally in line with the overall Brand ambition
✓ Brand budget planning, monitoring, and management
✓ Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholders
within EAC
✓ Coach and develop an Assistant Brand Manager / Brand Assistant✓

Education
Minimum Bachelor Degree ideally in business administration, major in Marketing or Bachelor of Arts with a major in Communications

Age: 28 - 35 years
Language: Fluent in English

Experience:
• Minimum 7 years of Marketing experience for FMCG products in emerging economy
• In-depth knowledge about relevant Brand subject areas and commercial experience in
at least two Brands with focus on: concept development, communication & promotions
planning, in-market execution
• Exposure to category thinking and strategic planning
• Cross-functional experience in trade marketing and sales will be favorable
IT Skills: High level of proficiency in Excel and PowerPoint
General: A solid track record of producing outstanding results
• Results oriented and proactive
• Above par communication and presentation skills
• Developed analytical and project management skills
• Team player and culturally adaptable