Consumer & Customer Insights Manager in Yangon

Consumer & Customer Insights Manager

HEINEKEN Myanmar Limited

| ရန်ကုန်တိုင်း

ရန်ကုန်တိုင်း

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Consumer & Customer Insights Manager

HEINEKEN Myanmar Limited, | ရန်ကုန်တိုင်း

Consumer & Customer Insights Manager

HEINEKEN Myanmar Limited

ရန်ကုန်တိုင်း

Consumer & Customer Insights Manager

HEINEKEN Myanmar Limited

Myanmar - ရန်ကုန်တိုင်း

| ရန်ကုန်တိုင်း

16 Oct 2017

လုပ္သက္အဆင့္

Manager

အလုပ္အမ်ိဳးအစား

Marketing, Media, Creative

Job Industry

လူ့သုံးကုန်ပစ္စည်းထုတ်လုပ်ဖြန့်ဖြူးရောင်းချမှု

အနိမ့္ဆံုး ပညာအရည္အခ်င္း

Bachelor Degree

Job Type

Full Time

လုပ္ေဆာင္ရမည့္တာ၀န္မ်ား

A Fantastic Opportunity for ...

Understands and applies the basic principles of qualitative and quantitative research to research objectives
• Makes recommendations between different approaches (e.g. CATI vs CAWI, focus groups vs 1-2-1, monadic vs paired preference) in order to meet research objectives
• Understands standard protocols and how to apply them
• Reviews research materials (e.g. questionnaire design) to optimize research
• Effectively manages research projects to deliver vs objectives on time and in full
• Keeps project owner informed on research projects and manages stakeholder relationships through to completion
• Sorts through existing data to pull out and communicate the salient points in relation to the business issue
• Collaborates with problem owners to understand the business issue and define the associated research objectives
• Demonstrates awareness of the beer, alcohol and beverage category context and the implications for Portfolio/ Brand Strategy and growth
• Actively monitors key category dynamics
• Identifies category opportunities, threats, and developments
• Actively monitors competitive strategies
• Links Brand initiatives to the category’s agenda

Open To

Male/Female

လိုအပ္ေသာအရည္အခ်င္း

Graduate in Marketing and min 5 years’ relevant experience in Marketing (preferably FMCGs), with last role on Brand Management level
• Knowledge and skills in Brand Management
• Skills in brand positioning and consumer segmentation
• Product / sku launch experience
• Ability to analyse and apply market research results into brand strategy and plans
• Negotiation skills and experience in managing Marketing budgets
• People management experience
• Problem analysis
• Creativity
• Interdependence
• Organisational sensitivity
• Result oriented
• Quality Driven
• Planning and organizing
• Teamwork

What We Can Offer

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Rewards for over performance

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