JOB BRIEF

The Digital Marketing Senior Manager will drive daily digital marketing executions and Yoma Bank’s digital marketing plan. The goal is to deliver a brand consistent message and create a strong and engaging online brand experience by understanding stakeholder and customer journeys to achieve business results.

Voice of the Customer

• Act as the customers representative inside the organization.
• Understand our stakeholders, customer segments and buying processes.

Word of mouth

• Optimise the use of the internet, social media, Apps, ATMs, and point-of-sale digital experiences to grow brand awareness, build strong brand associations, and capture leads by establishing conversations with customers.

Thought leadership

• Understand how Yoma Bank fits into the current landscape and help develop an understanding of differentiation opportunities online.
• Champion new digital marketing ideas within our organization.

Creative

• Brand custodian for overall digital marketing brand look and feel in line with Yoma Bank brand positioning and strategy.
• Thread and tie all internal and external online creative work together through both a comprehensive key message strategy and execution.
• Lead and coordinate the annual and quarterly digital marketing content and advertising calendar with agencies and internal stakeholders.
• Manage digital partners and outside specialists like web designers and advertising agencies.
• Manage public digital and financial literacy webinars and training as a core CSR initiative together with partners.

Build awareness, associations, and engagement

• Build and enhance the banks image and position through a strong and coherent online presence.
• Lead digital advertising such as programmatic and Facebook advertising.
• Share key insights and recommendations derived from the digital team’s observations and analysis, as well as external weekly and quarterly reports.
• Manage a compelling digital score board and deliver on quarterly targets.

People leader building digital capabilities

• Direct and coach the efforts of digital marketing and coordinate activities for high impact in line goals and target.
• Build a winning digital marketing team to support innovation and daily business.
• Continue to build team capabilities through training with partners and on-the-job training.
• Help to build digital marketing understanding and capabilities across the organization.
• Research and bring in digital marketing services and capabilities.
• Build team culture of living the Yoma Bank values.

STRATEGIC COMPETENCIES

LEADERSHIP

• Lead single or less complex Business Units and ensure delivery of work in accordance with Business Unit     strategy
• Accountable for collaborating across the value chain to execute on Business Unit strategy
• Leader of team
• Organise the team into effective and functional groups
• Appoint, develop, coach and inspire the team
• Demonstrate continuous improvement 
• Deputise for Executive Manager
• Represent Yoma Bank with impact to external stakeholders

RELATIONSHIP BUILDING 

• Build and manage effective relationships with functional teams and other Business Units
• Create a climate of openness and trust in which people can freely speak out
• Recognise potential conflicts within own working relationships and facilitates the negotiation of mutually beneficial outcomes
• Understand and leverage team’s strengths to deliver outcomes
• Proactively develop rapport with key customers and external stakeholders

COMMUNICATION SKILLS

• Effectively communicate and influence across the team
• Tailor content and style to connect with all employees in English and Myanmar
• Communicating change with conviction
• Demonstrate SPEAKING OUT
• Ask for clarity to ensure own understanding
• Give constructive feedback to improve performance

RESULTS ORIENTATION

• Use feedback to consistently deliver on all tasks and goals
• Hold direct reports accountable for producing quality and risk assessed timely results
• Help others maintain focus and overcome obstacles
• Provide performance feedback to team that facilitates development

PROBLEM SOLVING

• Break down problems into fundamental parts, identify root causes and address problems
• Make informed decisions based on the information that is relevant, current and clear
• For more complex problems, recommend possible solutions and escalate. Follow up to ensure resolution
• In challenging situations, take charge and make decisions in a timely manner
• Assist team in diagnosing problems and recognising issues 
• Establish a culture that embraces problem solving

Knowledge & Skills

Essential 

Analysis and Marketing Skills

• Strong digital marketer with proven track record of digital brand management.
• Superb analytic digital skills.
• Understand the value of external experts and know how to work with them to benefit our bank.

Leadership and Management Skills

• Ability to direct and lead the efforts of digital marketing team.
• Manage and mentor staff to inspire their best performance.
• Ability to develop, source materials and oversee digital marketing programmes.
• Ability to contribute at a senior level to the bank’s development including a strategic review, budgeting and planning.

Soft Skills

• Innovative.
• Strong communication skills.
• Build a personal rapport with all stakeholders.

Education & Special Training

Essential

• Degree in Digital Marketing  

Experience

Essential

• A minimum of 5 years’ professional experience in marketing and min. 3 years in digital marketing.
• Financial services experience is not required.

Desirable

• International experience and perspective, and/or agency experience is a plus.

Languages

Essential

• Fluency in Myanmar
• Fluency in English