A+ Digital Banking Department from A Bank is looking for "Head of A+ Consumer" to join the team. Kindly see the following information for your reference.

• Design, manage, and implement digital subscriber acquisition marketing strategy to ensure that objectives are met to maximum efficiency
• Create, launch, and manage multi-channel campaigns and initiatives, to drive organic acquisition, engagement, and referrals
• Analyze and report data to measure the effectiveness of campaigns
• Manage consumer acquisition, KYC operations and customer service teams as needed
• Maintain agency relationships by setting goals, providing media assets, performance feedback, and managing budgets
• Work with internal operations, merchandise, creative, and planning teams to maximize the impact of sales and events
• Work with development and product teams to ensure the user experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the user flow
• Collaborate with customer retention team to develop new retention programs that will drive improvements in engagement

• A minimum of 10 years of experience in high-growth, result-driven, and fast-paced marketing environments
• Experience in a Fintech, B2B, or high-growth startup would be an advantage
• Demonstrated track record of driving growth results
• People management experience
• Self-starter, ability to work and thrive within a fast-paced, culturally diverse and evolving environment
• Strong spoken and written communication skills in English
• A Bachelor's or Master’s degree preferably in Business, Marketing, or Communications related