• Develop, document, execute, and continuously refine a content strategy, roadmap, and program calendar that supports and extends our breadth of network excellence, customer experience, products & services
• Develop innovative recommendations and solutions for releasing content.
• Translate brand needs into sound recommendations for content strategy, plans and tactical execution.
• Develop a social plan for social selling, social advocacy & social media.
• Develop and manage social, creative development, implementation, tracking and tools.
• Keep up with latest advances in search advertising platforms and technology
• Ensure integration of digital efforts into overarching marketing campaigns.
• Establish KPIs for all content. Evaluate content against those KPIs and use this data assist with decision making.
• Capture insights to develop targeted content that speaks directly to customer’s mindset
• Ensure all content programs embrace monitoring, measurement, analysis and continuous optimization.
• Provide leadership on marketing communication strategy across internal and external partners.
• Ensure all content is on-brand, consistent in terms of quality and tone of
voice, for all channels including PR, collateral, digital, social media, newsletters, internal communication and more.
• Select and manage external content vendors as appropriate.
• Stay abreast of industry best practices for content strategy and integrate learnings into the overall marketing strategy.
• Partner with internal teams and manage external vendors to execute web content, SEO, display, mobile and emerging online media campaigns.
• Implement best practices and devise strategies to drive traffic and conversion.
• Working with agency and internal teams, develop and implement strong digital creative and content, including landing pages, microsites, member portals, desktop and mobile applications, infographics and banner ads.
• Cultivate a data-driven mentality with emphasis on analysis, insight, and recommended action.
• Evaluate effectiveness of digital programs through metrics and analysis
• Define and own digital marketing KPIs and budgets with the ultimate goal of measuring content effectiveness via attribution modeling
• Contribute to the ideas, development, creation, and implementation of all customer facing marketing programs for the business and the company at large
• Manage the digital and social media content budget.

• 8+ years of experience in Digital Marketing
• Experience in Telecommunications sector
• Speaks fluent English and preferably Burmese
• Deep understanding of the digital marketing landscape, from an industry, marketer, consumer and publisher perspective.
• Ability to understand, analyze and build narratives around the major trends and developments in the industry
• Experience working with and managing advertising agency and internal cross function teams in the development and implementation of marketing communications plans.
• Strong people management skills.