• Develop strategies and tactics to get awareness and drive qualified traffic
• Deploy successful marketing campaigns and own implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels
( Content Creation and Curation, Campaigns, Event Management, Publicity and Analysis )
• Produce valuable and engaging content that attracts and converts the target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget regularly and allocate funds wisely
• Oversee and approve marketing material
• Measure and report on the performance of marketing campaigns, gain insight and assess
• Analyze consumer behavior and adjust advertising campaigns accordingly

Job Requirements
• Bachelor Graduate in related field (Masters Degree Preferable)
• Minimum 5 - 7 years of related experience in FMCG / Food and Retails
• Proven track of records
• Experience in FMGC and baking industries (Will be advantage)
• Proven experience in identifying target audiences and in creatively devising and leading
across channels marketing campaigns that engage, educate and motivate

• Solid knowledge of analytics tools
( Google Analytics, NetInsight, Omiture, WebTrends, etc. )
• Numerically literate, comfortable working with numbers, making sense of metrics and
processing figures with spreadsheets
• Up-to-date with the latest trends and best practices in marketing and measurement
• Able to travel and work for long-term