We are seeking a highly experienced and strategic Marketing Manager to lead our marketing team and drive the development and execution of comprehensive marketing strategies. Reporting directly to the Chief Marketing Officer (CMO), this senior-level position will oversee four managers responsible for consumer insights and research, CRM, media planning and buying, and data analytics and visualisation. The Senior Marketing Manager will play a pivotal role in shaping the direction of our marketing efforts, collaborating closely with the CMO and cross-functional teams to achieve business objectives, drive growth, and enhance consumer experiences. The role is at the core of the marketing function and provides strong opportunities for professional growth.  

Responsibilities: 

• Collaborate with Brand Marketing Managers to co-create strategic marketing plans to achieve brand objectives, drive consumer engagement, and increase market share, working closely with cross-functional teams and leveraging consumer insights and data analytics. 
• Lead and mentor a team of four managers responsible for consumer insights and research, CRM, media planning and buying, and data analytics and dashboarding. 
• Act as the voice of the consumer within the organization, advocating for consumer needs, preferences, and feedback in decision-making processes. 
• Influence decision-making processes by providing insights derived from consumer research, CRM data, media performance, and analytics, enabling informed and strategic choices. 
• Challenge the status quo and drive innovation by questioning existing practices, processes, and assumptions to better serve the needs and desires of consumers. 
• Be data-driven in decision-making, integrating multiple data sources including consumer research, CRM data, media performance metrics, and other relevant data sources to tell a coherent and insightful story. 
• Oversee the development and execution of consumer insights research studies to understand consumer behavior, preferences, and trends. 
• Manage CRM initiatives to drive customer acquisition, retention, and loyalty, leveraging data-driven insights to personalize and optimize customer experiences. 
• Direct media planning and buying efforts across traditional and digital channels to effectively communicate with and engage consumers. 
• Lead data analytics and dashboarding efforts to track marketing performance, analyze key metrics, and generate actionable insights for continuous optimization. 
• Monitor industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and differentiation. 

• Bachelor's degree in marketing, Business Administration, or related field; MBA preferred. 
• 8+ years of experience in marketing roles, with expertise in one or more of the following domains consumer insights, CRM, media planning, and data analytics. Client-role experience is desirable.  
• Proven track record of co-creating and executing successful marketing strategies that drive business results. 
• Demonstrated ability to be data-driven in decision-making, integrating multiple data sources to tell a coherent and insightful story. 
• Cutting-edge expertise in digital marketing strategies, platforms, and technologies, with a proven ability to drive impactful digital marketing initiatives and campaigns. 
• Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions. 
• Strong leadership and management skills with experience leading and developing high-performing teams. 
• Strategic thinker with the ability to develop and implement innovative marketing initiatives. 
• Effective communicator with the ability to collaborate cross-functionally and influence stakeholders at all levels of the organization.