• Develop and implement comprehensive marketing strategies that support the company’s objectives and growth targets.
• Analyze market trends, customer insights, and competitive landscape to inform marketing decisions.
• Plan and execute integrated marketing campaigns across various channels including digital, print, events, and PR.
• Ensure consistent brand messaging and positioning across all marketing touchpoints.
• Oversee the creation of brand guidelines, messaging frameworks, and content strategies.
• Manage and monitor the brand's online presence and reputation.
• Lead the execution of marketing campaigns, from concept to delivery, ensuring projects are completed on time and within budget.
• Track and report on the effectiveness of campaigns using relevant metrics and analytics tools.
• Optimize campaigns through continuous testing and data-driven adjustments.
• Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
• Manage digital advertising budgets, platforms, and tools to maximize ROI.
• Collaborate with internal and external teams to implement the company’s website and improve conversion rates.
• Lead, mentor, and manage a team of marketing professionals, ensuring ongoing development and alignment with company goals.
• Foster a creative and collaborative work environment, encouraging innovation and initiative within the team.
• Work closely with the sales, product, and customer service teams to create integrated marketing strategies that drive leads, customer engagement, and sales.
• Communicate marketing strategies and initiatives to key stakeholders, both internally and externally.
• Conduct regular market research to understand customer behavior, competitor activities, and emerging trends.
• Provide insights and actionable recommendations based on research findings to improve marketing strategies.
• Manage and allocate the marketing budget effectively, ensuring cost-efficient execution of all marketing activities.
• Prepare periodic marketing performance reports to evaluate ROI and budget performance.
• Organize and coordinate marketing events, webinars, trade shows, or conferences to promote the company’s products and services.

• MBA candidate in Marketing Management or related field.
• Minimum of 5+ years of experience in marketing in a managerial role.
• Experience in both digital and traditional marketing channels (SEO, SEM, content marketing, social media, email, print, etc.).
• Proven track record of successfully executing marketing campaigns and driving measurable results.

Skills & Competencies:

• Strong understanding of marketing principles, strategies, and best practices.
• Expertise in digital marketing tools and platforms.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication skills, both verbal and written, with the ability to present ideas clearly and persuasively.
• Creative thinking with an eye for detail and design.
• Analytical skills to evaluate campaign performance and make data-driven decisions. 
• Leadership capabilities with a strong ability to motivate and manage a team.
• Ability to work under pressure and meet deadlines.

Additional Requirements:

• A portfolio or examples of previous successful campaigns (optional but preferred).
• Familiarity with B2B/B2C marketing approaches, depending on the company focus.
• Willingness to travel for events, conferences, and client meetings as needed.