Sales Management

• Achieve monthly and annual sales targets for assigned modern trade accounts.
• Monitor sales performance and take corrective actions to meet objectives.
• Negotiate shelf space, promotional displays, and product listings with buyers.
• Ensure 100% product availability, correct pricing, and on-time delivery to stores.

Account & Relationship Management

• Maintain strong relationships with category managers, purchasing teams, and store managers.
• Handle customer inquiries, complaints, and service issues promptly.
• Coordinate with logistics to ensure timely order fulfillment.

Marketing & Merchandising

• Plan and implement in-store promotions, product sampling, and brand activation activities.
• Ensure planogram compliance and attractive product display in stores.
• Monitor competitor activities, promotions, and pricing trends.

Data Analysis & Reporting

• Track sales data, stock levels, and market share in modern trade channels.
• Prepare weekly and monthly sales and marketing reports for management.
• Provide market insights for new product launches and promotional campaigns.
• Team Supervision
• Lead and guide promoters, merchandisers, and in-store marketing staff.
• Conduct regular store visits to monitor execution quality.

Qualifications & Requirements

• Any Bachelor’s degree (better in Business Administration, Marketing, or related field)
• Minimum 3 years of experience in modern trade sales in FMCG, preferably with supermarket or retail chain accounts.
• Strong negotiation, communication, and presentation skills.
• Good understanding of modern trade operations, planograms, and merchandising principles.
• Ability to analyze sales data and market trends.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).
• Willingness to go for store visits and market checks.