Responsiblilities

• Responsible for B2B and B2C marketing and all activities including event management, branding, advertising through appropriate channels to reach the target clients.
• Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators
• Work closely with sales and product teams to develop product pricing models, key messaging, and value proposition
• Create marketing programs (e.g. sales documentation, product videos, website copy, blog posts, ) that articulate the benefits of our products
• Assist sales on calls when appropriate to provide deeper dives into the product.
• Speak and present both internally and externally to promote the story of our product.
• Developing the go-to-market strategy.
• Working with product management to define goals and metrics for the product launch.

• Bachelor’s or Master’s in marketing or related discipline
• 4+ years of product marketing, product management, or digital marketing experience, preferably in a related industry
• Strong quantitative analytical ability and excellent written and oral communication skills, including executive presentations.
• Proven track record of executing successful product launches
• Excellent written and verbal communication skills and ability to sell ideas well through creative & innovative presentations.
• Prefer working in a collaborative, cross-team capacity.
• Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment
• Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure