A Big Opportunity for ...
ROLE PURPOSE
The Videographer's purpose is to act as a key visual storyteller for the Yoma Bank brand. This role is responsible for creating compelling and high-quality video content that supports marketing campaigns, product launches, and corporate initiatives, builds brand trust, and strengthens Yoma Bank's market presence across digital and social platforms. Working closely with Communication team and other stakeholders, this role brings concepts to lift through innovative storytelling, ensuring timely delivery of video projects The position also contributes to ideation, stakeholder collaboration, and creative execution to maintain Yoma Bank’s brand excellence across all platforms.
JOB RESPONSIBILITIES
This role is responsible for the full lifecycle of video production, from concept development to final delivery working closely with and reporting directly to the Creative Lead. This role focuses on bringing campaign ideas to life through impactful visual storytelling across digital channels, events, and internal projects.
Video Production & Editing
-
Plan, shoot, and produce high-quality video content for marketing campaigns, social media, internal communications, events, and product launches.
-
Handle end-to-end production, including scripting, storyboarding, filming, lighting, audio setup, and post-production editing to deliver polished content.
-
Manage livestream production setup and execution as needed for TikTok Shop, Facebook Live, and other platforms. Operate professional video cameras, lighting, and audio equipment to capture high-quality footage on location or in a studio setting.
-
Capture footage for both short-form (TikTok, Instagram Reels, YouTube Shorts) and long-form content (corporate videos, interviews, event highlights).
-
Direct on-screen talent to ensure compelling and dynamic shots that align with brand messaging.
-
Manage all post-production activities, including ingesting and organizing media, editing raw footage, and incorporating sound, motion graphics, and special effects.
-
Perform professional color grading and audio mixing to achieve a consistent and polished final product.
-
Actively manage and maintain a well-organized library of all video assets for easy access and future use.
-
Conduct thorough quality control checks on all final videos to ensure consistency, accuracy, and alignment with brand guidelines.
-
Stay up to date with the latest video production trends, technologies, and social media best practices to keep content fresh and engaging.
Creative Ideation & Innovation
- Collaborate with the Creative Team and Communication Team to develop fresh concepts, visual styles, and storytelling techniques for campaigns.
-
Proactively propose new formats, filming methods, and digital trends to elevate the bank’s creative output.
-
Contribute to brainstorming sessions and concept development for cross channel campaigns.
-
Contribute to the strategic planning and content calendar, ensuring video assets are aligned with overall marketing goals.
-
Provide creative input on video styles, storytelling approaches, and visual enhancements to strengthen brand identity.
Stakeholder Collaboration
-
Work with internal stakeholders (Marketing, Product, CSR, HR, etc.) to understand content needs and translate briefs into compelling video outputs.
-
Maintain clear communication with stakeholders to align on project objectives, timelines, and feedback cycles.
-
Ensure content is aligned with Yoma Bank’s brand standards and messaging guidelines.
Project Delivery & Asset Management
-
Plan and manage multiple projects simultaneously, ensuring delivery within agreed timelines and quality standards.
-
Maintain and organize video archives, footage, and assets for easy retrieval and reuse.
-
Oversee the maintenance and readiness of video production equipment.
-
Track and report on video performance and project progress to inform future improvements.
-
Take full ownership and accountability for the successful completion of each video project.