Marketing Strategy & Planning Develop and execute integrated marketing strategies aligned with business objectives and revenue targets. Conduct market research, competitor analysis, and consumer insights to identify growth opportunities. Establish annual and quarterly marketing plans with measurable KPIs and ROI targets. Brand Management & Communication Oversee brand positioning, brand identity, and consistent communication across all platforms. Lead marketing campaigns, brand awareness initiatives, PR, and corporate communications. Ensure effective campaign planning, production, and execution. Digital Marketing & Media Management Oversee digital marketing channels, including social media, SEO, SEM, content marketing, email marketing, and e-commerce platforms. Optimize paid, owned, and earned media strategies to improve campaign performance. Analyze marketing data and provide actionable insights for continuous improvement. Customer Experience & CRM Develop strategies to improve customer journeys across online and offline touchpoints. Oversee CRM initiatives, customer loyalty programs, and customer feedback management. Use customer data and insights to strengthen customer engagement and lifetime value. Team Leadership & Development Lead, mentor, and develop a high-performing marketing team. Set team objectives, monitor performance, and support professional development. Foster creativity, accountability, and cross-functional collaboration. Business Collaboration & Budget Management Collaborate with Sales, E-commerce, Product, and Operations teams to drive business growth. Support retail and e-commerce campaigns to increase traffic, engagement, and conversion. Manage the marketing budget, track campaign ROI, and report marketing performance to the CEO. Recommend strategic marketing investments based on market trends and performance data.
Assist in developing and managing new product lines or brand extensions. Monitor product performance and gather feedback for continuous improvement. Assist in the development and implementation of marketing campaigns. Conduct market research to gather data on consumer trends, competitor activities, and market conditions Prepare and submit regular sales reports (daily, weekly, monthly) to the leader. Analyze sales data to identify trends, opportunities, and areas for improvement. Monitor stock levels and coordinate with suppliers to ensure timely replenishment. Assist in managing stock allocations to different stores based on sales performance and demand forecasts. Ensure that products are displayed according to principle guidelines and promotional plans. Gather and analyze customer feedback to understand preferences and behaviors. Communicate effectively with cross-functional teams, including e-commerce, front-line, and digital marketing.
Manage retail staff, including cashiers and people working on the floor. .Check the products before the opening and closing of the store/ Conduct & Monitor day to day stock in Out process Encode the delivered or ordered materials or products .Assist the customer with their demands, suggestions and complaints. .Communicate with the Brand manager regarding the sales, employees and other important matters. Organize and distribute staff schedules. Help retail sales staff achieve sales targets. Manage different departments within the store.
Lead Customer Service and Last Mile Operations to ensure efficient daily operations. Manage multi-channel customer support and ensure timely resolution of inquiries, complaints, returns, and after-sales issues. Drive chat commerce performance by improving customer engagement and sales conversion. Coordinate with seller brands and 3PL partners to ensure accurate order processing, dispatch, and on-time delivery. Monitor operational KPIs, including CSAT, First Response Time (FRT), Resolution Time, Fulfillment SLA, Delivery SLA, and BOB Sales. Identify operational issues and implement process improvements to enhance service quality and operational efficiency. Prepare daily, weekly, and monthly operational reports and provide recommendations for performance improvement. Ensure compliance with SOPs, operational standards, and service quality requirements. Lead, coach, and develop Customer Service and Operations team members. Collaborate with Commercial, Marketing, Sellers, Finance, and Logistics partners to improve customer experience and operational performance.