We will be recruiting for this position at the upcoming JobNATION job fair Yangon on 21st-March-2026 at Novotel Hotel Yangon.

If you apply for this job now and are shortlisted, then please come to the job fair and we will have an interview booth ready for you.

• Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands’ share targets.
• Co-develop the Brand Vision, architecture, and long-term growth strategy
• Develop and operationalize annual brand plans, leading excellent cross functional execution:
• Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy
• Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use
• Actively contributing and transforming knowledge and insights into the strategy and ensuring strategies support the category growth ambition
• Progress innovation projects cross-functionally in line with the overall Brand ambition
• Brand budget planning, monitoring, and management
• Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholders within EAC
• Coach and develop an Assistant Brand Manager / Brand Assistant

• Minimum Bachelor Degree ideally in business administration, major in Marketing or Bachelor of Arts with a major in Communications
• Minimum 7 years of Marketing experience for FMCG products in emerging economy
• In-depth knowledge about relevant Brand subject areas and commercial experience in at least two Brands with focus on: concept development, communication & promotions planning, in-market execution
• Exposure to category thinking and strategic planning
• Cross functional experience in trade marketing and sales will be favourable
• High level of proficiency in Excel and PowerPoint
• Developed analytical and project management skills
• Team player and culturally adaptable