တိုင်ကြားမှု အောင်မြင်ပါသည်

Key Responsibilities

• Content Creation and Management
• Copy Writing
• Campaign Strategy and Planning
• Social Media Management
• Analytics and Reporting
• Cross-Functional Collaboration

Role Purpose

As a Content Creator in Yoma Bank's Digital Marketing team, you’ll plan, shoot, and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts, and ads, as well as collaborate on marketing campaigns and basic web content updates. You’ll also support livestream sessions, appear on camera for brand storytelling, and track performance metrics to refine future content. With a keen eye on trends and a collaborative mindset, you’ll drive engaging and impactful digital content in a fast-paced team environment. You’ll be responsible not just for telling great stories, but for delivering real results — increasing engagement, growing followers, driving traffic, and building loyalty. Design and manage our content calendar, produce multimedia content (short-form video, photo, graphics, blog posts, and more), and maintain a strong, consistent brand voice across all channels — including Instagram, Facebook, TikTok, YouTube and beyond. You'll collaborate closely with the Brand, Events, and Marketing Management teams to align messaging, but will also move fast to jump on trends and create real-time content that keeps us culturally relevant.

Job Descriptions

Content Creations

• Content Creation & Videography involves planning, scripting, filming, and editing short-form video content for TikTok, Instagram Reels, YouTube Shorts, and ads, shooting and producing content independently using your own equipment or company-provided tools, developing content formats such as tutorials, product showcases, street interviews, testimonials, and campaign promos, and occasionally appearing on-screen to enhance brand connection and storytelling.
• Campaign & Web Content Coordination involves collaborating with the marketing management team on campaigns, promotions, and product launches, supporting basic content updates for landing pages or promotional sections on the website, and contributing to email content and visuals when required.
• Utilize insights from Social Engagement reports, social media trends, and Voice of Customer (VOC) to develop strategic and original content that highlights events, announcements, and marketing campaigns.
• Draft and proofread various content types, such as social media posts, web articles, customer/stakeholder responses, and recruitment ads.
• Execute administrative tasks as directed by the Marketing and Communications department.
• Bring new ideas to the table and proactively support the digital marketing team’s goals.
• Create and oversee both visual and written content — from quick-turn videos to full campaigns.
• Experience with generative AI content creation tools (e.g., video generators, copywriting AI, design platforms).
• Strong creative and storytelling skills with a keen eye for detail.
• Performance Monitoringinvolves tracking video and post engagement metrics such as views, shares, CTR, and completion rate, and keeping up with content trends, platform updates, and competitor activity to guide future content planning.
• Collaborate with team members while managing multiple tasks and meeting deadlines in a fast-paced environment.

Communication Skills

• Effectively communicate within the team
• Ask for clarity to ensure own understanding
• Demonstrate SPEAKING OUT

Result Orientation

• Use time efficiently to complete work
• Maintain current job knowledge and skills
• Receptive to and implement suggestions for improvement

Problem Solving

• Provide information and analysis as input into solving challenges

Education & Special Training

Essential

• Minimum Bachelor’s degree holder.

Experience

Essential

• 2-4 years experience in content creation, videography, or social media marketing.
• Skilled in editing tools such asCapCut, Canva, or equivalent.
• Strong writing skills with a solid grasp of social media tone and digital storytelling.
• Comfortable on camera and able to present in a natural, confident, and engaging manner.
• Familiarity with social platform tools (Meta Business Suite, TikTok Studio, Creator Studio).
• Organized, self-motivated, and able to handle multiple deadlines in a fast-paced team.

Desirable

• Experience with social media management software is a plus.
• Experience supporting paid social media campaigns a plus.
• Prior experience in the Financial/Banking, Media or Technology spaces a plus, but not necessary, must be eager to learn about our business and the industry.

Knowledge & Skills

Essential

• Good writing and content creation skills.
• Must be able to work shifts or weekends.
• Good ability to use the Microsoft suites (Excel/Words/PPT).
• Passion, curiosity, and eagerness to use social media to address business objectives.
• Quick on one’s feet excited about operating in a fast-paced organization and providing solutions.
• Inclusive communicator with the ability to work at the intersection of multiple terms.

Languages

Essential

• Fluent in English and Myanmar.
• Excellent writing skills in English and Myanmar.