The Digital Marketing Manager is responsible for developing, implementing, and managing digital marketing strategies to strengthen the brand presence, increase customer engagement, and drive online and in-store sales. This role plays a critical part in promoting the elegance and uniqueness of the jewelry brand through targeted digital campaigns, content creation, social media management, SEO/SEM, and data-driven marketing efforts.

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Analyze market trends, customer insights, and competitor activity to identify growth opportunities.
• Plan and manage digital advertising campaigns across platforms (Facebook, Instagram, Google, YouTube, TikTok, etc.)
• Optimize campaigns for performance (ROI, CPC, CTR, conversion rates).
• Oversee influencer and affiliate marketing programs.
• Lead content creation (visuals, videos, blogs, social media posts) aligned with the luxury and elegance of the brand.
• Ensure brand consistency across all digital platforms.
• Oversee the company website, including updates, UX/UI improvements, and product listing optimization.
• Implement and monitor SEO/SEM strategies to boost organic search rankings
• Track KPIs and prepare monthly performance reports using tools like Google Analytics, Meta Business Suite, etc.
• Provide insights and actionable recommendations based on campaign results.
• Collaborate with sales and customer service to improve e-commerce functionality and customer journey.
• Manage digital CRM tools to build loyalty programs and personalized marketing.

Additional Key Requirements

• Strong understanding of luxury brand positioning and customer behavior in the jewelry or fashion industry.
• Experience in managing e-commerce platforms (such as Shopify, WooCommerce, Magento, or custom-built systems).
• Hands-on experience in paid digital advertising (Google Ads, Meta Ads, TikTok Ads, etc.) with proven ROI results.
• Proficiency in using marketing automation tools (Mailchimp, HubSpot, etc.) and CRM systems.
• Strong leadership skills with the ability to manage and guide a creative team (graphic designers, content creators, digital assistants).
• Basic knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) is a plus.
• Strong project management skills with the ability to meet deadlines and manage multiple campaigns simultaneously.
• Up-to-date with the latest trends, tools, and best practices in digital marketing and social media.

• 5+ years of experience in digital marketing, preferably in the luxury goods industry.
• Strong knowledge of SEO, SEM, Google Ads, Meta Ads, email marketing, and e-commerce platforms.
• Excellent content creation and copywriting skills.
• Analytical mindset with experience in using analytics tools (Google Analytics, Meta Insights, etc.).
• Creative, detail-oriented, and up-to-date with digital trends and technologies.
• Knowledge of jewelry or luxury retail marketing is a strong plus.