Position Purpose

• Identify market opportunities and potential risks.
• Understand customer needs and preferences.
• Monitor competitor strategies and industry developments.
• Evaluate the effectiveness of campaigns, products, and services.

Key Result Areas

• Agency Management
• Competitor Analysis
• Data Analysis and Data Collection

Key Responsibilities and Accountabilities

• Plan, coordinate, and monitor fieldwork activities to ensure timely and accurate data collection.
• Liaise with field staff, vendors, and relevant stakeholders to ensure assigned research tasks are met.
• Supervise data collection processes to maintain quality control standards.
• Perform data cleaning, validation, and verification to ensure data integrity and reliability.
• Organize and maintain research databases and documentation.
• Conduct competitor analysis, including monitoring campaigns, product offerings, pricing, and market activities.
• Prepare regular reports and presentations summarizing research findings and competitor insights.
• Support ad hoc research projects and management requests as required.

Key Stakeholders

• Product and Marketing Team
• Marketing Team
• Business Analytics

Competencies

• Analytical Thinking – Ability to interpret data, identify trends, and generate meaningful insights to support business decisions.
• Research Design & Methodology – Understanding of qualitative and quantitative research methods, sampling techniques, and survey design.
• Data Analysis & Interpretation – Proficiency in analyzing data using Excel or other analytical tools and translating findings into actionable recommendations.
• Attention to Detail – Ensures accuracy in data collection, cleaning, validation, and reporting.
• Market & Competitive Awareness – Ability to monitor market trends, competitor activities, and industry developments.
• Project Management – Capability to manage multiple research projects, timelines, and stakeholders efficiently.
• Communication Skills – Effective written and verbal communication skills for coordinating with internal teams and external partners.
• Problem-Solving Skills – Ability to identify research issues and propose practical solutions.
• Ethical Judgment & Confidentiality – Maintains integrity and protects sensitive data and research information.

• Bachelor’s degree in business administration, Marketing, Economics, Statistics, or a related field.
• 1–2 years of experience in research, data analysis, or market research (fresh graduates with strong analytical skills are encouraged to apply).
• Proficiency in Microsoft Excel and PowerPoint; knowledge of data analysis tools is an advantage.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational abilities.
• Good communication and coordination skills.
• Ability to work independently and manage multiple tasks under tight deadlines.