1. Agency Business & Growth Strategy

• Business Plan & P&L Management: Develop and execute a comprehensive annual business plan focused on achieving revenue and profitability targets.
• Market Strategy: Conduct continuous market research on industry trends, competitor activities, and audience behavior to identify new service offerings and inform strategic decisions for expanding WCA's market presence.
• Revenue & Profit Maximization: Track revenue against targets, manage operational costs, and drive strategies to maximize project profitability and overall agency net margin.
• Risk Management: Identify potential project roadblocks, scope creep, or resource gaps and implement proactive solutions to protect project timelines and profitability.

2. Client Acquisition & Relationship Management

• Client Acquisition Leadership: Lead the full sales cycle—from market identification and lead generation to high-level pitch presentations and securing new contracts for creative, content, and digital marketing services.
• Proposal Development: Oversee the creation of tailored proposals and Statements of Work (SOWs) that accurately scope projects, define deliverables, and align pricing with value and market standards.
• Client Strategy Leadership: Act as the senior marketing strategist for all WCA clients, understanding their core business goals and translating them into data-driven, actionable marketing plans.
• Client Relationship Management: Serve as the primary point of contact for key external clients. Foster strong, long-term relationships, ensuring high levels of client satisfaction and retention.
• Business Development: Identify opportunities for expanding service offerings to existing clients and actively support the agency's efforts in securing new business mandates.

3. Team Leadership & Operational Excellence ⚙️

• Team Leadership: Directly manage and mentor the team, including Content Writers, Graphic Designers, and Digital Marketing Specialists, fostering a culture of high performance and creativity.
• Workflow Optimization: Implement efficient, standardized project workflows (e.g., project timelines, quality assurance processes, client feedback loops) to ensure high-quality, on-time, and on-budget delivery.
• Resource Allocation: Manage team capacity and utilization rates. Strategically assign tasks based on skills, project needs, and deadlines to prevent bottlenecks and maximize productivity.
• Quality Control: Establish and enforce rigorous quality standards to ensure all deliverables, including intangible services like digital ad campaigns, meet WCA's high standards for creativity, technical accuracy, and strategic alignment before client submission.

• Minimum 4+ years of experience in an agency environment, with demonstrable experience in both business development or sales and team or project management. Marketing Agency Background is highly preferred.
• Proven ability to lead, mentor, and motivate creative and digital marketing professionals.
• Demonstrated success in managing a P&L or a significant revenue portfolio.
• Ability to set strategic direction, make critical operational decisions, and inspire team performance.
• Working knowledge of content creation, graphic design principles, and digital marketing strategy
• Organizational and analytical skills to manage multiple projects, timelines, budgets, and team members simultaneously.