Regularly visit retail outlets to introduce our skincare products directly to new customers. Help set up the initial field acquisition workflows, locations, and strategies for the new team. Manage, train, and motivate 2 to 3 staff members, working alongside them in the field to hit targets. Act as the face of the brand, educating the public on our skincare benefits and driving immediate interest. Track daily field performance and acquisition metrics, reporting directly to the Sales Manager.
Monitor and control company expense costs to ensure budget adherence. Collect, clean, and analyze raw financial and operational data. Prepare detailed reports highlighting cost trends, variances, and areas for cost optimization. Collaborate with various departments to gather relevant data and ensure accuracy. Assist in budgeting, forecasting, and financial planning activities. Support the Chief Accountant and CFO with financial data analysis and reporting. Identify cost-saving opportunities and recommend improvements. Maintain accurate records of all cost-related data and documentation.
Content Strategy: Plan and oversee the content calendar for our website, social media content, and digital campaigns. Ad Campaign Management: Plan, create, and launch paid ad campaigns (Meta, Google, TikTok) to drive traffic and sales for our products. Content Creation: Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, retaining customers and building brand awareness. Campaign & Production Support: Work closely with Designers, content creators, and influencers/KOLs for marketing activities, supporting content shooting, content planning, and campaign coordination. Reporting & Strategy: Report directly to the Digital Marketing Manager and execute strategic instructions and campaign goals received from the DM. Team Leadership: Guide and manage freelance writers, designers, or junior creators to ensure a consistent brand voice.