Develop and execute monthly, quarterly, and annual digital marketing strategies aligned with clinic business objectives. Manage and oversee Facebook, Instagram, TikTok, Viber, Telegram, and other relevant digital channels . Plan and manage paid advertising campaigns, including Meta Ads, TikTok Ads, and Google Ads , and optimize campaigns based on performance. Develop monthly content plans, campaign concepts, promotional activities, and engaging content for aesthetic treatments and services. Lead and coordinate with Content Creators, Graphic Designers, Video Editors, and Marketing team members to ensure high-quality content production. Develop strategies for lead generation, customer engagement, conversion, and client retention . Plan and manage collaborations with KOLs, influencers, celebrities, and content creators to increase brand awareness and client acquisition. Monitor digital marketing performance, leads, conversion rates, advertising costs, and ROI, and prepare regular reports for management. Conduct market research and competitor analysis to identify beauty, aesthetic, and consumer trends. Collaborate with the Sales / Customer Service / Clinic Operations teams to improve lead follow-up and conversion into appointments. Maintain consistent brand image, messaging, and visual identity across all digital platforms. Stay updated on the latest digital marketing trends, social media algorithms, advertising tools, and aesthetic/beauty industry trends.
Develop creative concepts and visual designs for branding, marketing, advertising, and digital campaigns. Create high-quality artwork for social media, campaigns, promotions, events, and other marketing materials. Develop and maintain brand identity and ensure visual consistency across all communication materials. Work closely with the Marketing, Creative, and relevant Business Unit teams to understand project requirements. Manage multiple design projects from concept to final artwork while meeting deadlines. Create layouts, typography, color schemes, and visual compositions aligned with brand guidelines. Prepare designs for both digital and print production. Review and improve existing creative materials to maintain professional visual standards. Stay updated with current design trends, creative tools, and industry developments. Support and guide junior designers when required and contribute to the overall creative direction.