Ensure quality reporting and analyzing data to help with management to be able to make decision making for the business improvement. Develop and maintain data models to support reporting and analysis. Collect, analyze and interpret large datasets to identify patterns, trends, and correlations. Apply statistical techniques and predictive modeling for insights and opportunities. Stay updated on emerging trends, technologies, and best practices in data analytics and business intelligence. Automation and digitization of information dashboards. Analyzes business issues and performs business impact analysis and recommends best approach to solve problems Collect and analyze sales data to understand the insights, sales performance & promotion effectiveness. Processing, cleansing and verifying of data, organizing data into usable formats, and interpreting complex datasets to capture trends and patterns for different analytics.
Be actively involved in SEO efforts (keyword, image optimization etc.) Collaborate with designers to improve user experience. Acquire insight in online marketing trends and keep strategies up-to-date. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness. Promoting Brand’s products and services in the digital space/tools. Understanding more about customers relationship management & customer journey. Reviewing and actively managing website and other online assets and sources. (Technology, App and integrate API process) Provide creative ideas for content marketing and update website. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)