Developing online marketing campaigns to increase brand awareness and drive customer engagement. Analyzing digital marketing data to measure the effectiveness of campaigns and optimize strategies. Collaborating with cross-functional teams to ensure brand consistency and alignment with business goals. Staying current on digital marketing trends and best practices to continuously improve strategies. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness. Promoting Brand’s products and services in the digital space/tools. Understanding more about customers relationship management & customer journey. Provide creative ideas for content marketing and update website. Collaborate with designers to improve user experience.
•Apply shopper and trade insights and performance assessment to develop recommendations for product, pricing, promotion and placement by retail environment. • Forecasting sales, pricing and profits, and planning budgets. • Monitoring slow-moving items and ensuring that best-sellers meet their full potential. • Report and analysis, including executive reporting of sales results, key metrics and KPIs, • Execute merchandising strategy & deliver the process. • Develops and implements supply chains process. • Ensure that stores are stocked with the right types and quantities of products at the right time. • Work and communicate with the warehouse team, inventory control team, and sales team. • Couching new merchandisers, sales staffs to conduct their tasks.
Be actively involved in SEO efforts (keyword, image optimization etc.) Collaborate with designers to improve user experience. Acquire insight in online marketing trends and keep strategies up-to-date Promoting Brand’s products and services in the digital space/tools. Understanding more about customers relationship management & customer journey. Reviewing and actively managing website and other online assets and sources.