1. JOB PURPOSE The Digital Strategy Officer leads digital transformation, designs data-driven strategies, and integrates technology to improve sales, customer experience, and operational efficiency. 2. MAJOR FUNCTIONS Build digital transformation roadmap. Lead e-commerce and omnichannel enhancements. Create dashboards and business insights. Manage digital marketing performance. Drive automation and system integration. Strengthen CRM and customer experience. 3. KEY RESPONSIBILITIES A. Digital Transformation Plan 1–3-year digital roadmap. Identify digital opportunities across retail operations. B. Data Analytics & Reporting Build KPI dashboards. Analyze sales, CRM, traffic, and campaign performance. C. E-Commerce & Omnichannel Improve online conversion and customer UX. Align inventory and stock availability. D. Digital Marketing Strategy Optimize ROAS, CTR, CAC. Plan digital content and campaign calendars. E. Project Management Lead system upgrades (POS, ERP, CRM). Manage vendor coordination and UAT. 4. DAILY TASKS Review digital dashboards. Monitor traffic and social engagement. Check online inventory and order flow. 5. WEEKLY TASKS Weekly KPI review. Digital marketing performance analysis. Coordination with merchandising and marketing 6. MONTHLY TASKS Present digital transformation updates. Run A/B testing reports. KPI trend analysis and planning. 7. KPIs Digital sales growth, conversion rate. Marketing ROAS, CAC, CTR. CRM retention, NPS/CSAT. System uptime and automation efficiency.
Attract and recruit the best talents by improving Employer brand. Manage end-to-end recruitment processes including sourcing, screening, interviewing, and onboarding. Assess training needs across departments based on feedback and performance data.Coordinate internal or external learning programs aligned with skill gaps and development plans. Establish the company salary structure, pay policies and oversee the variable pay systems within the company including bonuses and raises. Plan and coordinate learning & development programs to build employee capability.Responsible for implementation of Performance Management System to improve productivity. Propose and implement talent development plan and create talent pipeline for succession planning. Drive employee engagement initiatives to strengthen workplace culture and morale. Support HR events and wellness programs. Maintain and analyze HR metrics and trends.