Campaign Planning & Proposal Strategy Proposal Development: Prepare and draft structured BTL Strategy Plans (Sampling Activations, Roadshows, POSM Deployment) andcompelling Pitch Decks for FMCG and Corporate clients. Media Planning: Recommend and design an effective Media Mix (OOH Billboards, Tuk-Tuk Branding, Transit Media, In-Store Displays, and Digital Channels) tailored to the available budget and target audience reach. Campaign Operations & Execution Management Field Operations Supervision: Oversee end-to-end execution of field operations, including BTL activations, POSM installations (PP Boards, Hangers, Display Stands, Market Activations – Sales & Sampling), and field team activities across various regions and states from launch to completion. Problem Solving: Efficiently troubleshoot and resolve installation challenges, printing errors, regional security issues, operational bottlenecks, and campaign delays. Client Relationship & Account Management Client Servicing: Act as the primary point of contact for assigned client accounts, ensuring timely updates on project timelines, progress reports, and work completion sign-offs. Performance Tracking & Reporting Campaign Evaluation: Monitor and evaluate campaign KPIs (Footfall Reach, Sampling Conversion, Distribution Coverage) and prepare comprehensive post-campaign evaluation reports. Market Research: Conduct market intelligence on OOH/BTL advertising trends, competitor activities, and innovative media formats, providing actionable recommendations to stakeholders.